Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults 18-64 Left to your own devices Source: VAB analysis.

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Presentation transcript:

Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults 18-64 Left to your own devices Source: VAB analysis of comScore MediaMetrix multiplatform (desktop + mobile) data, Audience Duplication, March 2018. Unduplicated unique visitors based on a “TV-branded digital platforms” custom group list which includes ad-supported broadcast TV & cable TV brands and MVPDs. % are based on U.S. population per U.S. Census Bureau data 2017 Population Estimates, not digital universe.