Textile Marketing Company Influence of Intellectual Assets in SMEs To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide. Shad Mustafa Founder & CEO Textile Marketing Company

Times are tough. Costs are high. Profits are low Times are tough. Costs are high. Profits are low. Competition is intense.

QUESTION IS ? How to ensure sustainability of the enterprise over a long period of time with profitability?

Companies that survive in the long run will not be the ones having the Latest Technology or Capital Assets but the companies having Improving Intellectual Assets.

Visible result of the business (Financial Statements) Not a visible resource that is the value of the organization (Intellectual Assets) Financial Assets Intellectual Assets Patents Philosophy Process Partner Brands Human Resource

Categorization of Intellectual Assets - Human Capital - Management Philosophy - Organizational Strength - Customer Networks - Skills “Intellectual Property” - Brands - Trade Secrets - Know-Hows “Intellectual Property Rights” - Patents -Trademarks - Copyright

WHAT ARE INTELLECTUAL ASSETS? “ALL RESOURCES WITHOUT PHYSICAL EMBODIMENT ULITLZED TO CREATE FUTRUE VALUE” — VINCENT LEUNG

Intellectual Assets/ Capital 1 2 3 Human Capital Structural Capital Relational Capital

2/24/2019 6:40 PM 1 All the things that an employee takes when he/she leaves the organization. HUMAN CAPITAL Management Skills Competences Knowledge Experience Skills Training Commitment & Resources © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Remains in the company even when the employee leaves the organization. 2 Remains in the company even when the employee leaves the organization. STRUCTURAL CAPITAL Processes Manuals Information Systems Intellectual Property Culture Documents

Associated with the company’s external relations. 3 RELATIONAL CAPITAL Corporate Image Customer Loyalty Customer Satisfaction Relationship with Suppliers Negotiation Power Associated with the company’s external relations. Tip: When using complex image as full-bleed background add a transparency (70%-90%) fill layer to give contrast to text.

Way forward for SMEs using Intellectual Capital Human Capital A clear Vision to the employees. Top management should be able to formulate its vision and inform the employees . Create Trust Train in the skills required. Motivate the employees Engage the employees Create a culture of performance. Make employees responsible for the functions which they perform.

Way forward for the SMEs using Intellectual Capital Structural Capital Convert employee skill set into procedures and practices. Create a database for all the customers, Suppliers and all relations of the company. Have employee succession planning. Make company policies regarding its interaction with the employee. Set performance standards and reward systems. Create a culture of mutual Trust and Respect between the employer and the employees. Walk your talk in all the above matters.

Way forward for the SMEs using Intellectual Capital Relational Capital Build corporate image. Interact and create customer Loyalty. Build relations with the suppliers Undertake activities for the betterment of the Society. Help your area to improve Sponsor health and education. Interaction with the trade body.

Influence of Intellectual Assets in SMEs Shad Mustafa Textile Marketing Company THANK YOU!