DANGER! POISON! Addiction by Design! Big Tobacco’s Dirty Secret:

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Presentation transcript:

DANGER! POISON! Addiction by Design! Big Tobacco’s Dirty Secret: Ammonia is Added to New Tobacco!! Quit&Live DANGER! POISON! Ammonia/Urea (floor/toilet cleaner urine) Hydrogen Cyanide (gas chamber poison) Urethane (wood sealer) Methanol (rocket fuel) Toluene (industrial solvent) Naphthalene (mothballs, lighter fluid) Arsenic (rat poison) Acetone (paint stripper) Polonium 210 (radioactive element) Vinyl Chloride (plastic material) DDT (insecticide) Formaldehyde (embalming fluid) Cadmium, Mercury, Lead (poisonous heavy metals) Propylene glycol (antifreeze) 60+ cancer causing substances Carbon Monoxide (car exhaust) Addiction by Design!

Tobacco Pyramid Smoke/Chew Nicotine Relationships Stress Relief Habits+Routines Smoke/Chew Nicotine

The Dopamine Drip Dopamine New Teen Smoker Quitting Smoking Addicted Smoker Quitting Smoking Non-smoker Ex-smoker Dopamine No Dopamine Nicotine stimulates the release of dopamine in the brain, which is the brain’s major pleasure-regulating chemical. The use of tobacco leads to an increase in the number of receptors that become dependent on nicotine to release dopamine. This addiction changes the normal function and structure of the brain.

Brain Chemistry of Tobacco Addiction Dopamine=OK (calm, focused, awake, nice) Dopamine Nicotine=10 Dopamine Quit&Live 10 5 Nic. level in the brain Nic. level in the brain Cig 5 sec Dopamine=BAD (tired, cranky, can’t think, anxiety, panic, depression, insomnia, nausea, headache) Chew & Am. Spirit 60 sec Nicotine=0 Dopamine=0 0 1 2 3 Smoke chew Hours Wakeup 6:00 am Nicotine breaks down into Cotinine. Cotinine levels indicate how much nicotine you use and depend on to keep your dopamine level up to feel OK.

Nicotine Receptor Sites The Broken Brain Pump Dopamine Receptor Sites Dopamine Pump OK Great Bad OK Nicotine Receptor Sites Medication options Wellbutrin-resets the dopamine pump Chantix-blocks nicotine & mild dopamine boost Nicotine Replacement - slowly opens the pump, releases dopamine and decreases receptor sites. Nicotine from tobacco quickly opens the pump, floods extra dopamine into the receptor sites and you feel great. Continued tobacco use breaks the pump and causes addiction.

NRT Combination Therapy Nicotine Nasal Spray Nicotine Inhaler Gum/Lozenge 4 mg Gum/Lozenge 2 mg Patch 21 mg Cigarette 10 5 Nicotine level in the brain 0 30 60 90 120 Time (minutes) Wake-up The GOAL is to feel OK and minimize withdrawal symptoms to successfully quit tobacco.

Blood is Your Lifeboat Yes! CO2 O2 Four O2 Four CO2 EXHALE INHALE OXYGEN CARBON DIOXIDE EXHALE INHALE LUNGS OXYGEN CO2 O2 CO2 Four O2 Four CO2 OXYGEN CO2 CO2 CO2 Red Blood Cell Red Blood Cell Yes! CARBON DIOXIDE CARBON DIOXIDE OXYGEN Carbon Dioxide is a waste product of cell metabolism. It is an acid that must be continuously released from the cells and exhaled through the lungs for healthy cell function and life. Oxygen is inhaled into the lungs and transported by blood to all cells. Oxygen is essential for healthy cell function and life.

Smoking Pirates Hijack Lifeboat ADD CARBON MONOXIDE CO EXHALE INHALE SMOKE LUNGS CARBON DIOXIDE EXHALED CO & O2 CO2 OXYGEN ABSORBED Carbon Monoxide on RBC Carbon Monoxide on RBC CO & O2 CO + CO2 Red Blood Cell Red Blood Cell Help me! Oxygen on RBC Carbon Dioxide on RBC CO & O2 CO + CO2 CO2 CO + CO2 Pirates hook on and won’t let go. This leaves less room for Oxygen and Carbon Dioxide. Carbon Monoxide Poisoning = Oxygen + Carbon Dioxide = Sickness/Disease/Death