Marketing & Sales Strategy & Planning.

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Presentation transcript:

Marketing & Sales Strategy & Planning

Introduction to Marketing What is marketing? The goal of marketing

Introduction to Sales What is sales? The goal of the sales function Differentiating between marketing & sales

Target Market Understanding customers & needs

Macro Markets Market segments Market strategies Determining a product mix Translating a marketing strategy into a marketing plan

Micro Markets Translating marketing to sales Customer profile & needs Product-wise sales strategy Translating a sales strategy into a sales plan

Pricing Determining a pricing strategy & plan

Competition Understanding the importance of the business environment

Risk analysis Creating an insulating strategy for your business

Income Arriving at income projections based on the evaluated marketing and sales plan

Thank you Q & A