CELL PHONE INDUSTRY ANALYSIS by.

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Presentation transcript:

CELL PHONE INDUSTRY ANALYSIS

by

Joshua Chan

Zhisui Chen

Irene Cormane

Nou Her

Renie Thomas

MGMT 182

May 12, 2006

Introduction

Dominant Economic Indicators 1. Market Size: 2. Scope of Competitive Rivalry: 3. Stage in Life Cycle: 4. Numbers of Companies in the Industry: 5. Customers: 6. Technology/Innovation: Technology and innovation are advanced every year making the industry even more competitive. Cell phone companies that design and make evolutionary upgrades are emerging into the market to be more competitive. 7. Product Characteristics: Camera cell phones: Downloadable Application: Video (Streaming): Internet Access via PC Card: Motorola RAZR: LG the V: 8. Scale Economies: Internal External 9. Learning & Experience Effects: 10. Capital Requirements: 11. Industry Profitability:

Six Forces of Competition 1. Threat of New Entrants 2. Bargaining Power of Suppliers 3. Bargaining Power of Buyers 4. Threat of Substitute Products/Services 5. Intensity of Rivalry among Competitors 6. Unions

Competitive Position of Major Mobile Phone Manufacturers

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