Trending Video “Buzz Index”

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Presentation transcript:

Trending Video “Buzz Index” TV Clips And Film Trailers Drive More Buzz And Views Than YouTube Original Content In April 2018, VAB performed a custom analysis tracking the top 10 trending videos each day over a 2 week period on YouTube. The total videos & video views were analyzed and categorized. https://www.istockphoto.com/vector/large-group-of-people-gm853506948-140485047 % of Video Views, by category Trending Video “Buzz Index” % of total video views / % of total trending videos TV+Film videos drove 74% more views relative to the % of TV+Film videos that trended Source: VAB custom analysis, Top 10 Trending Videos on YouTube collected each afternoon, 4/17-4/30; Excludes professionally-produced music video channels (e.g. Vevo). “Other” is comprised of content posted by other media publishers such as Buzzfeed, Wired, and non-ad supported TV. 37