Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen as an emerging hero whose story of success circulates within a nation state that is actively renegotiating its marginal position in the global economic order. – Global Queens, National Celebrities
Reita Faria 1966 Miss World
Parameswaran Argument Representations of feminine agency in print culture authorize the ideological interests of Indias consuming classes.
Sushmita Sen 1994 Miss Universe
Aishwarya Rai 1994 Miss World
The rise of Indias global beauty queens Globalization Media Growth Beauty Culture Boom
Socialist Modernity to Capitalist Modernity Urban middle class Global consumer culture
Economic Boom in Indias beauty industry Products Pageants Queens –25% growth in cosmetics –$160 million
Sushmita Sen 7aI 7aI
Representation, Agency, and Symbolic Femininity Aquire global superpower Textual configuration of Indian beauty queens triumphs forges the subject position of the deserving, heroic, and patriotic consumer for middle class audience