HOW WILL EDITORS MANAGE WRITERS DANG THI KHANH LY EDITOR/LEADER OF BUSINESS & NON-FICTION DEPT. E-MAIL: DANGKHANHLY@NHANAM.VN CELLPHONE: +84-904 676 570 HOMEPAGE: NHANAM.VN

Publishing Industry in Vietnam In Vietnam, the publishing industry started in1954. There are 2 types of publishers: 100% state-owned companies Private companies Books are the world

Legalizing the co-operation between private company and 100% state owned companies In 2004, The National Assembly of Vietnam approved Law on Publication. This legalized the co-operation between the state-owned and private publishing companies. Books are the world

Co-operated Publication Private companies Copyright contract Translation Editi Print and distribute 100% state owned companies Publishing license is issued (ISBN) Co-operative Contract Books are the world

Relationship between writers and publishers before 2004 Before private companies entered the publishing market, all publishing activity was operated by the state-owned companies. This process had many adminitrative procedures as well as bureaucracy. The writers depend completely on publishers. Books are the world

Relationship between writers and publishers after 2004 After private companies entered the publishing market, the writers were manipulated by both types of publishers. Books are the world

The competition between the publishers After private companies entered the publishing market, the competition became more competitive, due to the following reasons: companies have made their brands and core values. some publishers were ineffective and reduced (only selling ISBN). more and more newcomers. domestic writers make a good profit. Books are the world

Most bestsellers are written by domestic writers Some home-grown success writers include: Nguyen Nhat Anh (Tre publisher) selling 50,000-100,000 copies per title. Furthermore, some phenomena such as: Dang Thuy Tram Diary (2005, over 500,000 copies), Coffee with Tony (2014, over 100,000 copies). Books are the world

Where are the good writers There are 2 ways to hunt for the good writers: To hunt for the good manuscripts (through the professional network, Internet, etc.) To ask the most competent writer to write books. Books are the world

Hunting for the good manuscripts To hunt for the good manuscripts, editors have to: Expand their professional network. Read the news, join communities/groups on social media. Follow and keep up to date well-respected writers. Books are the world

How to assess the manuscripts To assess the manuscript and to gauge the selling capability, we usually follow this criteria: The reputation of the writers: do they have a big or diverse following? Carefully reading the content: is it interesting, helpful and/or useful for most readers? Defining the readership of the book: who would read this book? Do they fit into our company’s demographic? Considering the criteria: is it suitable with our company’s criteria? Books are the world

To ask the good writers to write Editors usually ask the most competent writers to write the books: according to the writers ideas (writers and editors would discuss about these ideas too develop a book). according to the publishers topic and subject. Books are the world

How will editors manage writers In general, editors will work with writers to: Complete the bulk of the content. Ensure meeting of the deadline. Suggest new topic/subject for the next project. Books are the world

Management of content To manage the writers’ content, editors are required to: Discuss drafts with writers (sometimes, writes have to write 2, even 3 drafts). Update the manuscript and discuss with writers to revise/cut/add to the content. Books are the world

Deadline Management Editors will discuss setting deadlines for: Fulfillment of the manuscript. Publication date. Books are the world

Co-operation with writers for future project It’s not easy to keep co-operating with writers, so editors have some tips to build partnerships with writers for future projects: Discuss new topic. Discuss with writers to develop their ideas into the new topic. Books are the world

How to manage writers effectively It is essential that editors make and maintain a good relationships with writers. Publishers have to gain a competitive advantage over the other companies. Books are the world

Making a good relationship with writers To develop and sustain a good relationship with writers, editors have to: have a wide knowledge of various scopes. understand writers (ideas, private life). update sales and reprint figures. promote the books (support writers to promote books: organizing the events, talkshows, etc.) Books are the world

To gain a competitive advantage To compete with others publishers, our publisher has to: make a good brand (by publishing good books written by the well-known authors, etc.) Maintain its prestige and good reputation. hunt for and sponsor the young and unknown writers. implement the effective PR & MRT plans. increase the turnover (develop the bookstore chain...) Books are the world

Willing to do Some issues we are not totally confident in addressing effectively: Training writers to become better and more professional. (Till now, we have never organized any training course or program for writers.) Maintaining the co-operation with the good writers. (The rivalry between publishers is more and more competitive, so writers are manipulated by the publishers after their book was published.) Make the team of writers thicker. (We don’t know how to train and more writers, especially the unprofessional writers (doctor, expert) who don’t have time/don’t like writing.) Books are the world

Thank you for your kind attention!