Market Segmentation Bunting.

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Presentation transcript:

Market Segmentation Bunting

Demographics Statistics that describe a population Age Baby Boomers Generation X Generation Y Gender Male Female

Demographics Statistics that describe a population Income Disposable Income Discretionary Income Marital Status Married Single Ethnic Background Hispanic, African American, Asian

Psychographics How people think and feel (what they like) Activities What do they like to do (example: magazines) Attitudes How do they feel about certain things like health or fitness Personality and Values Religion, lifestyle etc.

Geographics Where people live By country By region By north or south, east or west By state By county By city or burb or zip code

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