THE CLIENT: FMP is a well established player in the UK healthcare market, providing formulation services, packaging design solutions and clean room based contract packing for both ethical and OTC healthcare products for over 20 years. The Company has developed its own brand of pharmaceutical topical preparations in conjunction with its partner suppliers and supplied under a variety of trade names. THE BRIEF: To advise on the strategy to introduce a new product to the ‘over the counter’ pharmaceutical market, with the schedule of activities to focus around the opportunity for a trade launch at the national Pharmacy Show.

What were the issues? Explore possibility of selling an established product into a new market – Veterinary Need to research an unknown market to establish viability of promotion Similar products in existence but unaware if competitors moving into different markets Our Challenges From research and analysing initial target market, quickly established that there was another more viable market to penetrate To create a PR and marketing strategy to ensure the correct market was reached To create a brand image that the target market would identify with and become instantly recognisable To deliver the PR and marketing strategy to target markets on time, within budget and to specification To maximise sales potential of the product and help client to reach their target units

CREATE… …the right strategy

CREATE… …a targeted consumer campaign

CREATE… …the right name

CREATE… …the right branding

CREATE… …the right branding

CREATE… …the right branding

DELIVER… …the right packaging

DELIVER… …accurate and easy to follow instructions

DELIVER… …the right packaging

DELIVER… …a highly targeted PR campaign

DELIVER… …high impact displays

DELIVER… …multi-media advertising

DELIVER… …multi-media advertising

PlastOff is now listed through a major distributor in the UK … wow, that really was something! We asked for a night to remember and Resource Marketing delivered far and beyond anything we originally thought possible and they did it with such creativity and consummate professionalism. Everybody is still talking about it and such a memorable experience really brought our people together. Can anybody think of an excuse for us to do it again next year?! PlastOff is now listed through a major distributor in the UK and Ireland