London Midtown 1.2 million impacts - 100 sqm Maximus Maximise Behind the scenes The Maximus ‘London Midtown’ Mega Banner is the Capital’s most centrally located full ownership large format opportunity. Directly in the heart of London’s ‘Mid Town’ at the gateway to London’s fashionable ‘West End’ offering unique exposure to an all-inclusive London demographic. Moments from Holborn tube station, located on one of two main thoroughfares between London’s West End and the City on the A40/High Holborn, it offers an opportunity to engage a vital vehicular and pedestrian audience. The site measures 100 metres squared allowing it to dominate this wide thoroughfare. Visible from both directions and with 4 sets of traffic lights within 200 yards, including one on its doorstep, it can deliver dwell times of over 3 minutes. In an area of poster scarcity, this is the only mega banner location on High Holborn. This is a unique and impactful banner in the heart of the most desirable banner area in London. The Mid-Town audience is predominately affluent urbanites with a high disposable income and active lifestyle. London Midtown has its own distinctive micro-climate, benefitting in recent years from a series of major development projects with a project for further growth in the next 20 years Large corporate occupiers in Midtown include BAT, Pearson Group, Goldman Sachs, Sainsbury PLC, Towers & Perrins, Olswang solicitors, Covington & Burling, The Food Standards Agency, Manches Solicitors, the BBC and Reuters, Media Group M, Google, Warner Bros’ & Land Securities. 262 - 267 High Holborn, London WC1V 7EE