2. Camden Picture House 890,000 impacts - 15sqm Maximus Maximise
Behind the scenes
This iconic and hugely well-known site is located in the heart of Camden Borough half way between Kentish Town and Camden Town tube stations.
The landmark former cinema and grade 2 listed building is currently undergoing a substantial redevelopment returning it to its former glory.
Measuring an impressive 15 square metres, the site creates what is the largest and most impactful opportunity in this hard to reach and important out-of-home area. An enviable location on the corner of the main intersection of Kentish Town Road and Prince of Wales Road with at least 100 meters of visibility creates the feeling of total ownership
and domination. Consistent vehicular traffic throughout the day and significant dwell times created by the presence of traffic lights allows the individual to absorb the sites creative content.
The Camden Picture House Banner not only reaches locals and visitors, but benefits from significant traffic passing through the area. Key traffic flows towards central London and towards Primrose Hill, Hampstead and Highgate.
The area has matured as a gentrified and desirable part of London with an influx of both professionals and creatives. It is viewed as the heart of London’s independent music community and benefits from an eclectic mix of nightlife.
Kentish Town could well be described as a gentrified version of what Hackney is to Shoreditch With few opportunities to communicate to this highly desirable audience makes it a must have banner on any OOH schedule. This area has not benefited from a banner in recent years, so beyond impact and stature it will accentuate reach and frequency to a media plan in an important area of London.
187 Kentish Town Road, London NW1 8PD