Relationship marketing

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Presentation transcript:

Relationship marketing Master Program Tretyak Olga Anatolievna, professor Rebiazina Vera Alexandrovna, associate professor

How Relationship Marketing course will be thought? Teaching Methods: Lectures Guest lecture Seminars Projects Group work Exercises Presentations Case studies

COURSE STRUCTURE Topic 1. Relationships in Marketing Topic 2. Partnerships and Collaborations Topic 3. Managing the relationship Topic 4. Relationship marketing practices – European and Russian perspectives

How to use Relationship Marketing in practice?

Welcome to Relationship Marketing course!