Trust – what does it mean for us as Trainers and Developers?

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Presentation transcript:

Trust – what does it mean for us as Trainers and Developers?

The context… Sales and Marketing Jeffrey Gitomer Stephen Covey All things being equal, people buy from friends. All things NOT being equal, people buy from friends Jeffrey Gitomer The context… Trust – or the lack of it – is at the root of success or failure in relationships and in the bottom-line results of business, industry, education and government Companies that develop strategies to convince their stakeholders to trust them will have a major competitive advantage over those that cannot…We are in an economic environment in which trust is at a premium Stephen Covey Sales and Marketing Management magazine

What makes people trust us? Credibility Reliability & reassurance Connection Showing you care (Based on Maister, Green and Galford)

PUSH and PULL What is the right balance?

What makes people trust us? Status Certainty Autonomy Relatedness Fairness (From David Rock)