DEFY THE NORM Hydration is more complex than you think.. www.totumsport.com DEFY THE NORM Hydration is more complex than you think..

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The Fight Starts Here When you exercise, your body not only loses water and electrolytes through sweat, but your cells also lose minerals during metabolism.  Totum Sport enhances sports performance and recovery by starting with the building blocks of life; our cells. Taking Totum Sport before, during and after exertion enables athletes to perform at their best with sustained speed, power, stamina and mental concentration with optimal recovery.

The Science behind the Performance Hydration is one of the most important aspects for maximising performance, supporting all other factors of speed, strength, stamina, concentration, immunity and recovery. Minerals and trace elements are essential for them all. There are multiple products on the market, but these primarily focus on a few electrolytes with some also containing vitamins, a carbohydrate source and artificial sugars and sweeteners.  These products fail to allow for the importance of the rest of the electrolytes required for effective and efficient hydration.

78 Electrolytes At present, there are multiple approaches to electrolyte supplementation in sport but they tend to focus on varying concentrations of a small number of electrolytes. The body requires all 78 electrolytes in specific proportions to ensure complete hydration.  All electrolytes work together in the body. Hydration supplements that contain only a select few electrolytes will limit maximum absorption and function in the body. Only Totum Sport provides all 78 electrolytes in a bioavailable form that can be rapidly absorbed by your body for maximum performance.  Watch this video which explains the mineral interdependency wheel.

Optimum Performance Optimum performance is a combination of strength, speed, stamina, reflexes and concentration. Complete hydration helps you to reach peak performance levels through these 5 key benefits:  Complete Hydration Enhance Stamina & Strength Sustain Focus Reduce Cramps & Fatigue Maximum Recovery

The Effect of Dehydration on Performance People don’t feel thirsty until dehydration has resulted in water losses of 2% body weight. Studies show that 2% of body weight equates to a 10% loss in performance. Ensuring an athlete is fully hydrated before training and competing is therefore crucial for maximising performance.  Complete cellular hydration is the key to enable the cells to function properly. The cells require the correct composition of all minerals and trace elements to hold on to intracellular water and achieve cellular hydration. Watch this video for a further explanation of the effect of dehydration on performance

Complete Cellular Hydration Dehydration occurs during intense exercise right down to the cellular level because you lose water and electrolytes through sweat and metabolism The more dehydrated you become, the bigger reduction in performance. Water alone doesn’t solve the problem. Intracellular electrolytes enable the cells to absorb and retain water, preventing dehydration and hyponatremia.

Enhance Stamina & Strength As an elite athlete, your muscular endurance and cardiovascular system are always tested to the limit. Stamina relies on adequate energy stores and oxygen. Once energy or oxygen supplies fail to keep up with demand, cellular respiration switches from being aerobic (with oxygen) to anaerobic (without oxygen) Your body requires 78 electrolytes to enhance stamina by significantly delaying the switch from aerobic to anaerobic metabolism through optimising cell metabolism and regulating blood sugar to ensure cells are supplied with enough glucose and oxygen for as long as possible.

Sustain Focus The ability to maintain concentration keeps performance as strong in the last second as the first minute.  Many mistakes and sports injuries occur in the later rounds.  Glucose is the brain’s primary source of energy. Totum Sport regulates glucose and oxygen delivery, maximising glucose supply to the brain and nerves that support the ability to judge distance and peripheral vision. 

Reduce Cramps and Muscle Fatigue One of the major problems for elite athletes is muscle cramps, which can have massive impacts on performance. Totum Sport prevents the drop in blood sodium that contributes significantly to cramp and increased muscle injuries. Studies have shown that Totum Sport delays and reduces lactate production. This helps prevent muscle fatigue so that the athlete remains strong throughout and performance is not hindered.  Muscle fatigue occurs when an athlete does not fully recover. Totum Sport enhances the uptake of nutrients from your post exercise meal.  

Maximum Recovery Recovering quickly between rounds and quick bursts of energy in fights allows you to keep your advantage going to the finish bell. There is approximately a 60-minute window post exercise where muscles and the liver have enhanced ability to replenish glycogen stores and absorb amino acids.  It is essential to ensure that the recovery process is correct post fight. It is important that the fighter is fully replenished before any post fight celebrations or commiserations.

Athlete Approved Aimee Willmott, Olympic Swimmer and Commonwealth Gold Medalist Lewis Ritson, British Lightweight Champion Rafa Nadal – ATP World Number 1 Richard Kilty, 60m World Champion, Olympic Gold Medalist

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