October 2013 Webinar Ready Or Not the ACA Is Here! INVESTING IN YOUR MEMBERS HEALTH & FINANCIAL WELL-BEING

1. Marketplace Updates 2. Review of Referral Program Requirements 3. Marketing Materials Review 4. Health Savings Accounts 5. Sales Incentive Review 6. Overall Credit Union Success 7. Success Stories 8. Ideas On How to Impact Members 9. Next Steps 10. Questions/Comments CoOportunity Health | October 2013 Training | 2 Agenda Items

Status of the Marketplace – Individual and Group Status of the IA and NE Off and On Marketplaces – Whats going on at CoOportunity Health Highlight the ordering of marketing supplies/materials & the impact of member awareness Marketplace Updates CoOportunity Health | October 2013 Training | 3

Designate Point Person Work with GBL to craft marketing plan that fits credit union Attend Program Training (Aug/Sept) Conduct training for your employees using materials provided Participate in monthly conference calls during open enrollment (Oct-Mar) and report information back to your team Marketing Requirements Train staff on how to incorporate CoOportunity Health into member conversations Provide CoOportunity Health take one brochures to members Include CoOportunity Health brochure in all mailings to members Display program web banners on credit union website Promote program in member newsletters throughout open enrollment CoOportunity Health | October 2013 Training | 4 Review of Referral Program Requirements

Order your marketing materials through and click on Order Marketing Materials If you have difficulties with the website functionality, please contact Dan Ross at Make sure you ordered and are utilizing the following FREE items: Web Banners News Letter Articles Brochures Marketing Materials Review CoOportunity Health | October 2013 Training | 5

Please remember to inform us if you change your current HSA offerings Health Savings Accounts CoOportunity Health | October 2013 Training | 6

Thank you for completing our survey! Your feedback ensures were able to offer the best possible program for your customers. Sales Incentive Programs for Staff CoOportunity Health | October 2013 Training | 7

Less than 30% of those completing the survey offer an incentive to their staff for referring a member to CoOportunity Health. Sales Incentive Programs for Staff CoOportunity Health | October 2013 Training | 8

Whats Being Offered As an Incentive? One-time $25 referral bonus. Some are paying a higher incentive if the EE fills out the online referral form. Others will be budgeting incentives for Sales Incentive Programs for Staff CoOportunity Health | October 2013 Training | 9

What Improvements Could Be Made? Adding a comment/memo field to the referral page. Adding a best time to call field as well. Sales Incentive Programs for Staff CoOportunity Health | October 2013 Training | 10

104 referrals received as of 10/15 34 calls 70 s/website referrals All referrals have been contacted and requested information has been provided. Rates have been given to 25 referrals The Marketplaces… well, arent working. Overall Credit Union Sales Results CoOportunity Health | October 2013 Training | 11

Most of the online referrals have been able to give an employee name. Only 4 of the 34 call-ins were able to give an employee name. Most call-ins were from the statement stuffers. Overall Credit Union Sales Results CoOportunity Health | October 2013 Training | 12

Which credit union has sent in 25% of the referrals so far? Success Stories/Best Practices CoOportunity Health | October 2013 Training | 13

Success Stories/Best Practices CoOportunity Health | October 2013 Training | 14

So, whats working? Referrals are well-informed and very interested to receive the information from the GBL team! Success Stories/Best Practices CoOportunity Health | October 2013 Training | 15

What could we improve? Expectations for response time. What the number should be used for. Really emphasize this program is best for those that are uninsured or that have private insurance (not group health.) Success Stories/Best Practices CoOportunity Health | October 2013 Training | 16

New Seminar Guidelines Group OR Individual You dont want to combine your audiences. The presentations for these two audiences will be very different. Ideas On How to Impact Members CoOportunity Health | October 2013 Training | 17

New Seminar Guidelines The focus right now should be on individual seminars. With the Marketplace not working right now, those should start in November at the earliest. There are 5 GBL staff members that will be able to do these seminars. Ideas On How to Impact Members CoOportunity Health | October 2013 Training | 18

New Seminar Guidelines Guarantee Good Attendance Collect RSVPs and remind those that registered about the location, time, etc. Minimum of 20 employer groups OR 30 individuals. Ideas On How to Impact Members CoOportunity Health | October 2013 Training | 19

New Seminar Guidelines Scheduling with GBL Give GBL at least 3 weeks notice to secure a seminar date. Sheri Burke from GBL will coordinate the seminar requests: (515) Ideas On How to Impact Members CoOportunity Health | October 2013 Training | 20

Meet GBLs Point Person CoOportunity Health | October 2013 Training | 21 Heather Haley GBL Director of Marketing (515)

Tuesday, November 12 from 1-2 p.m. Wednesday, December 11 from 1-2 p.m. Register for all webinars on the CoOportunity microsite: Upcoming Webinars CoOportunity Health | October 2013 Training | 22

Questions?