Table of Contents Organizational Overview/ Vision Page 1 Corporate Mission Statement Page 3 One to Ten year plan Page 4 Employment policies Page 6 Management Style Page 18 Communication Style Page 19 Detailed organizational Structure Page 20 Products and/or services Page 23 Culture of the organization Page 26 Staff & Volunteer Benefits Page 31 Budget Page 36 Aesthetics Page 39 Marketing Page 42

II. Organizational Overview A description of your business Why you exist Purpose Intentions 1-2 full pages

(OR) Vision Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference. "COCA COLA VISION To achieve sustainable growth, we have established a vision with clear goals.

III. Corporate Mission Statement What Is A Mission Statement? A mission statement is a written, easy-to-remember sentence, or paragraph illustrating a business' purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your company. A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products. It is about providing solutions and adding value to your customers and market.

How-To Create a Mission Statement 1. Pick One Central Theme. The theme should be easy to understand, non-controversial, and translate into behavior that can gain support. 2. Communicate With Action. Demonstrate your commitment and follow through with conviction. 3. Focus On A Few Key Attributes Of Your Service Or Product.  4. Don't Rush The Process. 

Key Points to Include: Statement of Purpose. What inspirational purpose appeals to higher values in both your employees and customers? Statement of Strategy. What is your business strategy, and how does it appeal to your employees and customers? Statement of Value. Identify values that form a link to the organization's strategy that employees can be proud of. Statement of Behavioral Standards. How does employee behavior relate to customer perception and value? Statement of Character. What is the organizational culture?

Examples: Disney – "To make people happy“ Boeing – "To push the leading edge of aviation, taking huge challenges doing what others cannot do" 3M – "To solve unsolved problems innovatively"

IV. One to Ten year plan Organizational Goals Where do you see your company at the end of the year? Where do you see your company in five years? Your goal should be a short bulleted list that identifies the short and long term aspirations of your organization.

V. Employment policies Maternity/paternity/adoption x Working time and time off x Equality and diversity x Health and safety x Pay x Bullying and harassment x Rewards, benefits and expenses x Discipline/dismissal and grievance x Measures to improve performance or manage change x Use of company facilities, eg email, internet and phone use x Training and development x Working for another employer x Patents and copyrights x Confidential information x Whistleblowing/protected disclosures x Smoking, drugs and alcohol x

VI. Management Styles Autocratic: Leader makes all decisions unilaterally. Directive Democrat: Makes participative decisions ; closely supervises subordinates. Directive Autocrat: Makes decisions unilaterally; closely supervises subordinates.

Permissive: Leader permits subordinates to take part in decision making and also gives them a considerable degree of autonomy in completing routine work activities. Permissive Democrat: Makes decisions participatively; gives subordinates latitude in carrying out their work. Permissive Autocrat: Makes decisions unilaterally; gives subordinates latitude in carrying out their work.

VII. Communication Style Upward Communication Downward Communication Horizontal Communication

VIII. Detailed organizational Structure Provide detail about each position in your company (Job repsonsibilites) President CFO Assistant VP

IX. Products and/or services * Competitive Comparison * Sales Literature * Technology * Future Services

X. Organizational Culture Dimensions of Organizational Culture Sociability Power Distribution and Job Autonomy Degree of Structure Achievement Rewards Opportunities for Growth Tolerance for Risk and Change Conflict Tolerance Emotional Support

XI. Staff & Volunteer Benefits Medical Plans Dental Vision Etc.

XII. Budget (bplans.com) Operating Expenses Year 1 Sales $4,644,600 Direct Cost of Sales $1,627,610 Production Payroll $1,044,582 Total Cost of Sales $2,672,192 Sales and Marketing Expenses Advertising/Promotion $92,892 Production Expense $15,327 Total Sales and Marketing Expenses $108,219 General and Administrative Expenses General and Administrative Payroll $193,000 Utilities $120,000 Insurance $12,000 Rent $0 Total General and Administrative Expenses $1,072,579 Other Expenses: Total Operating Expenses $1,180,798 Net Profit $593,708

XIII. Aesthetics Floor Plan Use this floor plan along with the photographs spread throughout the site, in particular those at Features, to develop a feel for the place. Floor plan of Christian's of Bucks Point http://www.fishseddy.com/browse.cfm/4,1634.html

XIIII. Marketing Market Analysis Summary *Target Audience *Needs Service Business Analysis *Competition and Buying Patterns Meeting Tomorrow's Needs *Main Competitors *Business Participants Strategy and Implementation Summary