Carbon footprinting – what’s the point? Michael Sturges October 2015

Update Why bother with our carbon footprint? Evolving paper footprint Case studies – print and digital

Carbon is not the only fruit There are multiple sustainability risks to our supply chains – both direct and indirect – that we need to be aware of “If the present growth trends in world population, industrialisation, pollution, food production, and resource depletion continue unchanged, the limits to growth on this planet will be reached sometime within the next one hundred years. The most probable result will be a rather sudden and uncontrollable decline in both population and industrial capacity” The Limits to Growth, MIT, 1972

Limits to Growth Images sourced from The Guardian: http://www.theguardian.com/commentisfree/2014/sep/02/limits-to-growth-was-right-new-research-shows-were-nearing-collapse

Sustainability in our supply chains - print Fibre Sustainable forests; Biodiversity; Water; Climate change; Competition of the resource Pulp Energy (fossil fuels); Water; Disrupted distribution by sea Paper Energy (fossil fuels); Water(?) Printing Energy (fossil fuels) Distribution End-of-life Disposal options for non-recyclables Content Energy (premises, travel)

Sustainability in our supply chains - digital Production of devices Resources Fossil-fuel derived plastics Rare earths and other resources Powering devices Energy (fossil fuels) End-of-life Safe recycling and disposal Content Energy (premises; travel; storage?) Resources (storage)

Paper footprint – evolution of averages per country 2012 average (kgCO2e) 2013 average (kgCo2e) 2014 average (kgCo2e) Austria 705 659 571 Finland 474 526 441 France 212 198 215 Germany 1001 1007 980 Netherlands 779 664 651 Sweden 287 257 261 Europe wide 674 676 630

2012 to 2013: Of 122 magazine paper grades: 37% of magazine papers had a higher carbon footprint in 2013 compared to 2012 41% of magazine papers achieved a reduced carbon footprint in 2013 compared to 2012

Why? A complex picture, but some identifiable underlying influences: 37% of magazine papers had a higher carbon footprint in 2013 compared to 2012 A complex picture, but some identifiable underlying influences: 1) Increase in electricity carbon factor for some Finnish mills (drier weather, reduced availability of hydro) 2) An increase in electricity carbon factor for Germany, Austria and UK (increased consumption of fossil fuels?) 3) Changes in balance between onsite fuels consumed versus electricity purchased (possibly linked to energy pricing?) 41% of magazine papers achieved a reduced carbon footprint in 2013 compared to 2012

2013 to 2014: Of 127 magazine paper grades: 8% of magazine papers had a higher carbon footprint in 2014 compared to 2013 50% of magazine papers achieved a reduced carbon footprint in 2014 compared to 2013

Cumulative change 2012 to 2014: 14% of magazine papers had a higher carbon footprint in 2013 compared to 2012 62% of magazine papers achieved a reduced carbon footprint in 2013 compared to 2012

Case study 1: Children’s/young persons monthly – printed magazine

Case study 1: Children’s/young persons monthly – printed magazine

Case study 1: Children’s/young persons monthly – digital content

Case study 1: Children’s/young persons monthly – combined print and digital

Case study 2: Monthly leisure/interest – printed magazine

Case study 2: Monthly leisure/interest – printed magazine

Case study 2: Monthly leisure/interest – digital content

Case study 2: Monthly leisure/interest – impact per copy

Case study 2: Monthly leisure/interest – combined print and digital

Case study 3: B2B biannual magazine

Case study 4: B2B suite of titles – printed and web

Looking forward – the challenges and benefits of working with carbon footprints Looking at the big picture Easy to become overwhelmed Easy to point the finger to supply chain partners, energy providers and government But our decisions influence the supply chain Challenges Time and difficulty The “so what now?” factor Benefits We start to see trends and to understand the underlying detail – which means we can take action Understanding what we can and can’t do Building partnerships with suppliers and customers

For more information visit: www.innventia.com 2018-12-31

Facing Up To Your Responsibilities The vital role that publishers have to play in meeting our sector’s commitment to sustainability

Three overarching aims Voluntary Responsibility Deal between Defra, Scottish & Welsh Government and the PPA Reflects shared ambition to improve the environmental performance of this sector and support a move towards A zero waste economy A low carbon economy Three overarching aims Waste Prevention Sustainable Production Recycling

Sustainable production Voluntary Responsibility Deal between Defra, Scottish & Welsh Government and the PPA Waste prevention Unsolds Covermounts Plastic Wrapping Sustainable production Apply and learn from the PPA carbon calculator Sustainable fibre sources Recycling Post-consumer magazine recycling

Achievements monitored by numerous key performance indicators Voluntary Responsibility Deal between Defra, Scottish & Welsh Government and the PPA Achievements monitored by numerous key performance indicators Underpinned by a detailed action plan PPA Sustainability Action Group acts as the platform for delivery against the deal Current deal runs to 2018 – work to be done!

Voluntary Responsibility Deal between Defra, Scottish & Welsh Government and the PPA For more information Visit: http://www.ppa.co.uk/environment/ Or contact: Rose Benjamin, Head of Sustainability Email: rose.Benjamin@ppa.co.uk Phone +44(0)207 400 7565