USAID Ujjiban Social and Behavior Change Communication Project

UJJIBAN Partners Overall lead, management and coordination Transmedia activity Monitoring, Evaluation and Learning Capacity building and system strengthening Liaison and network with government at Ministry and three units focusing SBCC Field level implementation Coordination, collaboration with Government and stakeholders at field level

GEOGRAPHICAL FOCUS Sylhet Division HEALTH AREAS Family Planning MNCAH Nutrition TB Chittagong Division

Guiding principles Innovative Creative Utilizing strength of partnerships Evidence / research based Human Centered Design Capacity Development

Transmedia activities TV ( Factual, fiction, PSA etc) Radio Intermediate Result 1: Exposure to high quality information on health behaviors, services and products TV ( Factual, fiction, PSA etc) Radio Social Media Mobile Community outreach Inter personal communication Print Other new and innovative media Transmedia activities

Community-based and interpersonal (IPC) SBCC activities in Chittagong and Sylhet Divisions and for other populations targeted by USAID health programs increased. Introductory and consultative meetings with key stakeholders Mapping exercise of existing SBCC activities Develop community Mobilization Tools on outreach activities Functional linkage between transmedia SBCC activity and community mobilization Mechanism for quality assurance, and harmonization across USAID partner programs. FIELD LEVEL

Approach AT Central Level Intermediate Result 2 MoHFW capacity to plan, design and implement SBCC programs strengthened TA through combination of approaches ICT-based solutions Strengthens capacity to monitor SBCC program Evidence-based processes Stronger coordination and governance Facilitate leadership System strengthening. Approach AT Central Level

Ujjiban Capacity Strengthening Framework

FIELD LEVEL IR 2.1: MOHFW technical capacity in Chittagong and Sylhet Divisions to plan, design, implement, monitor and evaluate coordinated SBCC programs and campaigns strengthened. Trainings on community mobilization techniques for community clinic support groups/ volunteers.  IR 2.2: MOHFW SBCC leadership and governance strengthened Divisional/district level SBCC coordination committees formation for monitoring the progress and ensure quality of SBCC activity

Overarching MEL Plan Project Development Phase Project Implementation Phase Project Completion Phase Formative Research Secondary data Community FGDs IDIs with health workers Pretesting of communication content 3. Impact Evaluation Baseline, midline, endline Audience surveys Qualitative research with audience segments and health workers 2. Monitoring Research Field activity reports SMS based audience polls Backend call data records (CDRs) Web analytics Baseline Research Midline Research Endline Research All data to be gathered electronically through Tablets/Mobiles/Handhelds