Fashion by Kate Spade In the early 1990s, Kate Spade was an accessories editor at Mademioselle magazine. She noticed something missing in the accessories market. So she designed a functional handbag that would enhance an outfit in the dame way a necklace or pin accessorizes. She created six design that combined simple shapes with lively, colorful patterns. Then in 1993, she and her husband Andy Spade formed their company Kate Spade. During the first twi years in business, Spade made handbags in her New York apartment and marketed them at trade shows. Her first trade-show booth cost $2,500. She recalls, We received a couple of small orders, though not enough to pay for the first booth. But the accounts were goos, so we started building relationships. Opening stores in the fashionable SoHo district of New York City helped her handbags become must-have accessories. By 2000, the Kate Spade company was earning an estimate $60 million per year. However, after more than a decade of growth and success, Kate Spade products needed a new focus to avoid decline. ANALYZE and WRITE 1. Write a sentence about what inspired Kate Spades design. 2. Write a paragraph about the challenge(s) of keeping a design brand successful.

7.1 The Design Process

To explain the types of fashion designers. To identify the elements and principles of design used to create fashion To name the steps of the fashion design process

Designer Tasks Types of Designers Self-employed designers Design-House Designers Collection is a group of clothes designed and produces for a specific season. Designers for Manufacturers

The Role of Color Color is a visual characteristic, representing hue and tone, that is one of the most important elements of fashion design. Setting the Tone Occasional Colors Cultural Colors Seasonal Colors

Once the designer determines the colors for a design, the next consideration is the silhouette and line of the garment. Silhouette is the overall form, or outline, of a garment. Line is a distinct elongated mark that directs the eye movement when viewing the garment.

Styles sketch on paper can take on an entirely different look when the garment is actually make. The fabric used and the texture of the fabric can determine the success or effectiveness of a design. Texture is a characteristic of the surface of a material in terms of how it feels and looks. Texture and Design Trends in Textiles

Principles of Design or the standards for creating good design, which are proportion, balance, rhythm, emphasis, and harmony. Proportion Balance Rhythm Emphasis Harmony

Steps of the Design Process 1. Basic Decisions 2. Design Concept and Samples Computer Design Computer-aided design (CAD) systems – computer program that perform many design functions to create fashion design. Sketch pads with electronic pens Zoom features Scanning features Electronic graphics features 3-D imaging 3. Sales Research Analysis 4. Design Presentation 5. Purchase Orders 6. Production

Design Division Productions Division Sales Division

1. What is the role of the fashion designer? 2. What are the five basic principles of design? 3. What are the basic steps in the fashion design process?