Uses and Gratification Theory

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Presentation transcript:

Uses and Gratification Theory

Introduction to Theoretical Audience Models: Objectives: Introduction to Theoretical Audience Models: Uses and Gratification Theory Apply theoretical model to own favourite TV shows https://www.youtube.com/watch?v=Vn9_0mTfT3Y

Education and Information Entertainment and Escapism Personal Identity Integration and Social Interaction

Information Finding out about relevant events in immediate surroundings, society and the world. Seeking advice on practical matters or opinion and decision choices Satisfying curiosity and general interest Learning; self-education Gaining a sense of security through knowledge

Entertainment Escaping, or being diverted, from problems Relaxing Cultural, artistic enjoyment Filling time Emotional release

Have you ever cried at a film or show? How did this make you feel?

Personal Identity Finding reinforcement for personal values Finding models of behaviour Gaining insight into one's self

Integration and Social Interaction Gaining insight into circumstances of others; social empathy Identifying with others and gaining a sense of belonging Finding a basis for conversation and social interaction Having a substitute for real-life companionship Enabling one to connect with family, friends and society

East Enders Information and Education Entertainment Identification Integration and Social Interaction

Education Focus of debate on topical issues Entertainment Regular part of domestic routine and entertaining reward for work Identification Identification and involvement with characters Escapist fantasy Interaction Launchpad for social and personal interaction

Pointless Information and Education Entertainment Identification Integration and Social Interaction https://www.youtube.com/watch?v=mXA00YocvuA

Self-Rating Appeal I can compare myself with the experts I like to imagine that I am on the programme and doing well I feel pleased that the side I favour has actually won I am reminded of when I was in school I laugh at the contestants’ mistakes Basis for Social Interaction I look forward to talking about it with others I like competing with other people watching with me I like working together with the family on the answers The children get a lot out of it It brings the family together sharing the same interest It is a topic of conversation afterwards Excitement Appeal I like the excitement of a close finish I like to forget my worries for a while I like trying to guess the winner Having got the answer right I feel really good I get involved in the competition Educational Appeal I find I know more than I thought I find I have improved myself I feel respect for the people on the programme I think over some of the questions afterwards It’s educational

https://www.youtube.com/watch?v=tBtr8-VMj0E https://www.youtube.com/watch?v=S0qjK3TWZE8

Golden Balls

Your Favourite Show? Information and Education Entertainment Identification Integration and Social Interaction