Strategic Growth Concepts 2010 How to go mobile The mobile marketing opportunity for small businesses Contact: Linda Daichendt, CEO Phone: 248-470-3257 Email: Linda@StrategicGrowthConcepts.com Twitter: twitter.com/StrategicGrowth Strategic Growth Concepts 2010

31% 13% 11% 38% 33% 20% #1 problem small business problem: growth Poor Sales Taxes Competition from larger businesses Most Important Pain1 31% 13% 11% Not marketing effectively Never being able to retire Staying abreast of new technology Greatest Fear2 38% 33% 20% 1 = Warillow & Co. December 2008 2 = Warillow & Co. March 2009 Strategic Growth Concepts 2010

Consumers are checking out of old media… U.S. Media Performance Q1 20091 Percentage Change vs. Prior Year’s Quarter Radio TV Newspapers Yellow Pages Internet 1 = BIA/Kelsey 2009 Strategic Growth Concepts 2010

We’ve come a long way, baby! 1983 2007 The “Brick” Strategic Growth Concepts 2010

4Bn 2.9M 1tn In the U.S., a mobile explosion More Mobile Devices iPhone 3G G1 Android Palm Pre GPS Assistants iTunes App Store Devices 2008 Milestones Software & Services Kindle 2 4Bn 2.9M Subscribers Joe Biden Texts Netbooks UK In-Flight Mobile Blackberry Storm Major retailers push mobile marketing Texting 1tn Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research Strategic Growth Concepts 2010

Preferred Consumer Device of U.S. Internet Users by Generation Mobile as the primary consumer device Worldwide mobile vs. PC penetration 4.0 B vs. 1.1 B Preferred Consumer Device of U.S. Internet Users by Generation Mobile #1 Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey Strategic Growth Concepts 2010

Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 Texting is the #1 function used on cellphones 2006 2007 2008 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile Strategic Growth Concepts 2010

Emerging as Mass Medium What is mobile marketing? SMS #1 Mobile sites Applications From: 244326 WagsWiskrs: Get $10 Off Dog groom & fluff Thru Fri only STOP to Opt-out Emerging as Mass Medium Adoption Richest Experience Powerful Simple Strategic Growth Concepts 2010

Use of mobile marketing is exploding among brand names A few of the better known names succeeding in mobile marketing Strategic Growth Concepts 2010

People look at every text message they get. Text Message Marketing Has Exceptional ROI 6X Higher Than Email Director of Research, Nielsen: People look at every text message they get. 7.2% …and they do so within 15 minutes 1.2% Email Texting Strategic Growth Concepts 2010

How We Can Help Your Firm Take Advantage of Mobile Marketing As a Certified Mobile Solutions Provider, we can: Have you set up with your own mobile marketing account by answering just a few simple questions about your business Train you and assist you to build up your ‘opt-in’ list in order to maximize the results of every text campaign you send out Train you to implement your own effective text messaging campaigns; easily and with minimal time required Track the effectiveness of your text messaging campaigns Provide you with a flat-rate mobile marketing solution that will prevent monthly surprises in your marketing budget Strategic Growth Concepts 2010

The answer is: Absolutely! You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?” The answer is: Absolutely! Price $25/mo. $50/mo. $90/mo. $150/mo. Custom Quote List Size 1 – 100 101 – 200 201 – 400 401 – 800 800+ What you get: Send/Receive unlimited number of texts One keyword List segmentation tools Easy-to-view tracking graphs Inbox for text replies Free customer support Strategic Growth Concepts 2010

Are You Ready to Get Started Communicating With Your Customers via Mobile Marketing? Contact us via the phone, email or Twitter info above to get started! Strategic Growth Concepts 2010