Presentation on theme: "Presented by Frank Cowell Elevator President & Founder How to make mobile marketing work for you."— Presentation transcript:
Presented by Frank Cowell Elevator President & Founder How to make mobile marketing work for you.
Mobile Marketing Text/SMSMobile WebsiteMobile App
Why Text Messaging? As of March 2010, mobile subscribers in U.S. exceed Internet Users by 63m Text message have an estimated 95% ‘open rate’ - compare with email at around 2%! 60% of mobile subscribers are active text message users The number of text messages now exceeds number of calls by a factor of 3 “Smartphones” are expected to reach a penetration rate of 50% by mid-2011 Viral nature allows for easy forwarding
New Paradigm: Mobile Consumers & Text Mobile device replacing PC as primary channel for communications Mobile subs in U.S. 1 exceed Internet Users by 63 Million 60% of U.S. subscribers use text, email usage flat 2 More consumers use text messaging than regularly use email 1 – CTIA, March 20102 – Pew Internet Project, July. 2009 1.8 billion texts per month! ~93% of US pop. ~
Average Mobile Call Length CTIA Mid-Year 2010 Report. ctia.org Less talking, more texting and mobile information access!
How it Works Sign-up with any number of companies offering text message marketing Select a “Keyword” for your business. Example: ELEVATORAGENCY Promote your keyword. To subscribe, people will text your “Keyword” to a “Short Code”, offered by your text message marketing vendor. Example: Text ELEVATORAGENCY to 69302 You send short text messages (140 characters or less) to your subscribers.
Ways to Promote Your Keyword Website Social Media Dedicated Landing Pages On-site Signage Advertising Vehicles Billboards
Ways to Use Text Messaging Coupons Last Minute Deals New Products/Menu Items Events Contests Polls Request Appointment/Reservation
Case Studies Individual location of national food chain sends out a message to 650 subscribers, 750 people respond A Southern California streetwear retailer sells $20,000 in just three hours. Sent text to 1,200 people, over 230 showed up (close to 20% response rate). Hilton has used and experienced 10-25% increase in response rate when compared with other communication mediums A doctor uses text messaging to send appointment reminders, dramatically lowering “no show” rates Dunkin Donuts sees a 21% increase to in-store traffic as a result of a 99 cent latte promotion
Staying Out of Trouble m-SPAM Act of 2009 Opt-in via mobile keyword or sign-up forms - EXPLICIT PERMISSION Use a service - don’t attempt to send via email Segment your subscribers - targeted messages are better Don’t overwhelm with too many messages
Getting Started Develop a strategy and communication calendar Select a provider Promote your keyword Communicate based on communication calendar Measure everything!
Continuing the Conversation Frank Cowell email@example.com Twitter: @FrankCowell www.thequitefranklyshow.com www.elevatorms.com