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Prepare a powerful Open House to drive business and generate leads

Open Houses Don’t Drive Business If you can get creative with your open houses, and implement the right follow-up strategies, Open Houses can turn into one of your best sources of business. A 2017 NAR study shows that 50% of all buyers used an open house as part of their home search process. UP from 44% in 2014.   AND… 63% of buyers 37-51 used an open house as part of their search process

6 Tips to Get the Most from Your Next Open House Tip 1 – Facebook Advertisements Tip 2 – Open House Follow-Up Blueprint Tip 3 – Open House – That Day Checklist Tip 4 – Twilight Open House for Neighbors and Family/Friends Tip 5 – Neighbor Interviews about Neighborhood Tip 6 – Have fun and lots of it!

In conclusion: An Open House can be incredibly powerful if done properly. There is more opportunity surrounding most open houses than agents realize, and there is no reason for this opportunity to go to waste!  Using the tips above you will certainly see an increase in not only traffic, but overall conversion before, during and after your Open Houses.

Tips for your Open House An open house is a great way to have a multitude of potential buyers walk through the door and see your property. When buyers walk into an open house they want to envision how they’ll use the available space when they live there. . Most home buyers make up their decision based on first impressions, so deciding to take the time and properly set up a wowing open house is important

Here are 10 tips to make your open house the one that gets you offers: 1. Clear clutter. Start packing. Put the extra items in storage while you sell your home. If your rooms are packed with furniture, store a few of the larger items while your home’s on the market.

2. Hire a cleaning service 2. Hire a cleaning service. Buyers won’t notice if your home is spotlessly clean, but they will notice if it isn’t. A neat and clean home is more attractive to potential homeowners. 3. Remove family photos. Make your home the focus of a buyers attention… don’t allow them to be distracted by your personal items.

4. Neutralize odors. Often, you get used to the smells of your home 4. Neutralize odors. Often, you get used to the smells of your home. Shampoo your carpets before the open house, and if you have pets, give them baths and make sure litter boxes are clean. 5. Make repairs. Buyers are looking for the imperfections in your home, so now’s the time to fix that leaky faucet or slow-running drain, replace broken window panes and replace burned out light bulbs.

6. Buy new towels and linens 6. Buy new towels and linens. Spruce up your kitchen and bathroom for your guests with top-of-the line plush linens.  Remember, you want this property to appeal to everyone and a neutral palate can be easier for everyone to envision their own space. 7. Set the table. Stage your dining room table for a nice meal to encourage buyers to imagine what it would be like to entertain in the house.

8. Enhance curb appeal. Trim your lawn, weed your beds and prune your shrubs. These small landscaping tasks make a world of difference when trying to make your home sell.

9. Organize cabinets and drawers. Storage space is a vital selling point of any property. Cluttered linen closets, kitchen cabinets and bedroom closets make it appear that your home doesn’t have enough storage. Now is the perfect time to pack those extra table cloths and linens so your closets look large and spacious.

10. Leave. Buyers will feel more comfortable asking questions of your agent if you’re not hovering in the background. Occupy yourself away from home for a few hours. And if you have pets, take them with you. Some buyers might not feel comfortable around your four-legged friends or might have allergies.

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