Audience Pleasure & Motivation

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Presentation transcript:

Audience Pleasure & Motivation To understand audience pleasures and motivation

Pleasures & Motivations What is the difference between the two? What is the pleasure in working out? What is the motivation? What is the pleasure in cooking? What is the motivation? What is the pleasure in watching films? What is the motivation?

Uses and Gratifications Theory “Uses and Gratifications” is a theory by Blumler and Katz, which states that audiences consume media products for 5 reasons: To escape from daily woes To be entertained To be informed/educated To socially interact with others To personally identify with characters/situations

Applying the Theory What uses and gratifications can audiences gain from each of the following adverts? How can these uses and gratifications be linked to the way people are represented? Advert 1 - https://www.youtube.com/watch?v=_ve4M4UsJQo Advert 2 - https://www.youtube.com/watch?v=AegdywmDZ60 Advert 3 - https://www.youtube.com/watch?v=OeknNwE4e1E Advert 4 - https://www.youtube.com/watch?v=f6eZ3WQCjhA Advert 5 - https://www.youtube.com/watch?v=EOM3y4P8TEM

Advert 1 Advert 2 Advert 3 Escape from daily woes Entertainment Information/ education Social Interaction Identification

One Product, Many Audiences? Can one product have a number of audiences? Who are the primary audience & demographics for this product? Who is the secondary audience & demographics for this product? Toy Story Trailer - https://www.youtube.com/watch?v=KYz2wyBy3kc

One Product, Many Audiences? Using the uses and gratifications theory, explain how this product could appeal to: Children Teenagers Adults The elderly Does this product appeal to more than one group in he same manner? Why? What are the main differences between the age groups? Why is this so?

Pleasure & Motivation Can catering for audience’s pleasures or trying to keep them motivated become problematic in any way? Can you think of a particular example (movie, TV series, music)?

Home Learning List all of the different types of technology you encounter/use on a typical weekday. Include the technology used: At home in the morning In school At home in the evenings