1. Uses and Gratification Theory

2. Introduction to Theoretical Audience Models:
Objectives:
Introduction to Theoretical Audience Models:
Uses and Gratification Theory
Apply theoretical model to own favourite TV shows

3. Education and Information
Entertainment and Escapism
Personal Identity
Integration and Social Interaction

4. Information
Finding out about relevant events in immediate surroundings, society and the world.
Seeking advice on practical matters or opinion and decision choices
Satisfying curiosity and general interest
Learning; self-education
Gaining a sense of security through knowledge

5. Entertainment
Escaping, or being diverted, from problems
Relaxing
Cultural, artistic enjoyment
Filling time
Emotional release

6. Have you ever cried at a film or show? How did this make you feel?

7. Personal Identity
Finding reinforcement for personal values
Finding models of behaviour
Gaining insight into one's self

8. Integration and Social Interaction
Gaining insight into circumstances of others; social empathy
Identifying with others and gaining a sense of belonging
Finding a basis for conversation and social interaction
Having a substitute for real-life companionship
Enabling one to connect with family, friends and society

9. East Enders Information and Education Entertainment Identification
Integration and Social Interaction

10. Education
Focus of debate on topical issues
Entertainment
Regular part of domestic routine and entertaining reward for work
Identification
Identification and involvement with characters Escapist fantasy
Interaction
Launchpad for social and personal interaction

11. Pointless Information and Education Entertainment Identification
Integration and Social Interaction

12. Self-Rating Appeal
I can compare myself with the experts
I like to imagine that I am on the programme and doing well
I feel pleased that the side I favour has actually won
I am reminded of when I was in school
I laugh at the contestants’ mistakes
Basis for Social Interaction
I look forward to talking about it with others
I like competing with other people watching with me
I like working together with the family on the answers
The children get a lot out of it
It brings the family together sharing the same interest
It is a topic of conversation afterwards
Excitement Appeal
I like the excitement of a close finish
I like to forget my worries for a while
I like trying to guess the winner
Having got the answer right I feel really good
I get involved in the competition
Educational Appeal
I find I know more than I thought
I find I have improved myself
I feel respect for the people on the programme
I think over some of the questions afterwards
It’s educational

14. Golden Balls

15. Your Favourite Show? Information and Education Entertainment
Identification
Integration and Social Interaction