KEUSAHAWANAN DLM KOMUNIKASI HI-MEETING 1 KOM3433 KEUSAHAWANAN DLM KOMUNIKASI By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM) Assoc. Prof. in Corporate & Organizational Communication

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SYNOPSIS The course covers the concepts and principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

Learning Outcomes menghuraikan budaya keusahawanan komunikasi serta sifat keusahawanan (C5) menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3) melaksanakan aktiviti keusahawanan (A4) mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

TEACHING TOPICS Topik 1 Pengenalan kepada komunikasi keusahawanan - asas keusahawanan - kepentingan komunikasi keusahawanan Topik 2 Konsep dan pembangunan keusahawanan - perkembangan dunia keusahawanan - konsep komunikasi keusahawanan Topik 3 Peluang dan rancangan perniagaan - Perancangan berstruktur untuk memulakan perniagaan Topik 4 Praktikum keusahawanan - kepentingan praktikum keusahawanan Topik 5 Etika keusahawanan - kepentingan kod etika keusahawanan

Topik 6 Kajian pasaran - kajian awal untuk mngetahui permintaan pasaran Topik 7 Akta dan perundangan keusahawanan - kepentingan akta dan perundangan keusahawanan Topik 8 Kreativiti dan inovasi keusahawanan - keperluan kreativiti keusahawanan - keperluan inovasi keusahawanan Topik 9 Analisis kompetensi keusahawanan diri - personaliti diri para usahawan - keperluan analisis kompetensi diri Topik 10 Peluang perniagaan melalui Internet - penerokaan peluang perniagaan Topik 11 Analisis teknik am pengurusan dan perakaunan - pentaksiran risiko dan ancaman perniagaan - keperluan analisis teknik pengurusan - penilaian teknik pengurusan perniagaan

References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW Textbook: Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd. Additional Readings: Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6th ed.). Singapore: McGraw-Hill. Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7th ed.). Thompson South-Western Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4th ed.). New Jersey: Pearson Education.

How to improve yourself… READING! READING ! READING Read a lot – formal (e.g. books, journal articles) and informal (online news, facebook) EVERYDAY WRITING! WRITING! WRITING! Write formal (e.g. assignment) and informal (e.g. chat, facebook, twitter) EVERYDAY

Penilaian KOC4201PJJ No. Perkara Markah (%) Due 1 Tugasan 1* 10% Week 5 2 Tugasan 2* 20% Week 7 3 Tugasan 3* 30% Week 10 Peperiksaan Akhir 40% Jumlah 100%

TUGASAN 1 (10%) Nyatakan definasi keusahawanan Nyatakan 10 ciri seseorang usahawan yang berjaya  Due by Week 5

TUGASAN 2 (20%) Nyatakan definasi kajian pasaran. Huraikan kepentingan kajian pasaran. Buat soal selidik untuk kajian pasaran satu perniagaan baru. Due by Week 7

TUGASAN 2 (30%) Pelajar diminta menulis Rancangan Perniagaan (Business Plan) Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)   Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.

STRUKTUR TUGASAN 2 Ringkasan eksekutif Latarbelakang mengenai produk/perkhidmatan yang dipilih Aspek pentadbiran & pengurusan perniagaan Tapak/lokasi perniagaan Tanggungjawab pengurusan/pentadbiran masing-masing Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan Jadual yang lebih terperinci lebih baik) Aspek pembelian barangan bagi business pembarangan/aspek operasi pengeluaran bagi business pembuatan Aspek pemasaran Aspek kewangan Senarai perbelanjaan Penyata kewangan terutama penyata P&L (Profit & Loss) Analisis kewangan (ROI – Return of Investment & TPM – Titik Pulang Modal)

Keterangan Tugasan Tugasan tersebut mestilah disediakan oleh pelajar dan perlu diserahkan pada waktu yang telah ditetapkan:   Tugasan 1: Minggu 5 (5 muka surat) Tugasan 2: Minggu 7 (10 muka surat) Tugasan 3: Mingu 10 (15 muka surat) Markah akan ditolak bagi penghantaran tugasan yang lewat Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows:   Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations.   Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

EXAMINATION FINAL EXAM: OBJECTIVE/SUBJECTIVE Recall questions; multiple choices; true & false The question based on understanding, reasoning, application, and synthesis. General knowledge is strongly needed

SEBAB PELAJAR GRED RENDAH / GAGAL TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN TIADA RUJUKAN DALAM TUGASAN TIADA CITATION DALAM TEKS TUGASAN

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