History Founded in 1953 named Insta-Burger King

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Presentation transcript:

History Founded in 1953 named Insta-Burger King David Edgerton and James McLamore purchased the company in 1954 and renamed it Burger King The first whopper was sold in 1957 Pillsbury Company bought the company in 1967 The first drive-in was established in 1975 In 1976 Burger King came to Europe The Texas Pacific Group bought the company in 2002 for 1,5 Billion US-Dollar 3G Capital bought it for 4 Billion US-Dollar in 2010

Evolution of the company logo Original Burger King text logo from 1953 Vintage Burger King “sitting king” logo Original "bun halves" logo (1957-1969) (1969-1994) Revised "bun halves" logo Current “blue crescent” logo (May 1, 1994 - June 30, 1999) (1999- present)

Product Burger King produces, hamburgers, cheeseburgers as well as Fries, Salads, Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies Burger King differentiate from competition with its “have it your way”  many options including fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. Burger King just added hot dogs to its menu

Price Price vary based on sides or special things A normal menu contains a Burger, drink and fries and costs around $6-10 Selling products for $1 Inexpensive because production isn’t elaborate Price set high enough  no doubts about quality Price set low enough  consumers will buy

Marketing Communications Burger King uses the slogan “Have it your way” Advertisement via -Television Ads -Billboard Ads -Back of vehicles (ex. Buses) Free getting of coupons BK develops many special offers such as ‘10 pc. Nuggets for $1.99’

Distribution Business is a franchise arrangement -company leases the land and building to franchisees -franchisees invest in equipment, signage and decor ~ 14,000 restaurants in nearly 100 countries 66% of the restaurants located in United States

Consumers reaction

Sources http://burgerking.ca/ http://panmore.com/burger-king-marketing- mix-4ps-analysis http://www.businessinsider.com/burger-kings- business-strategy-2015-6 https://en.wikipedia.org/wiki http://www.consumeraffairs.com/food/burgerki ng.html?page=2