Ch 7 (cont.): Resisting Persuasion

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Ch 7 (cont.): Resisting Persuasion How to best resist? Challenge beliefs – Counterarguments – What is the Inoculation Hypothesis? Application: Commercials & kids What kind of training was used? Effect?

Chapter 6: Conformity & Obedience Part 1: Feb. 20, 2015

Social Influence 3 forms of social influence: Conformity, compliance, & obedience We automatically mimic others Chartrand’s research on mimicry How does it serve a social function? Conformity: “tendency to change our perceptions & behavior in ways consistent with group norms” Any pressure used?

Early studies of conformity Sherif’s lab study of autokinetic effect: What is it? How did participants conform? Follow-up 1 year later…Results?

Asch’s Conformity studies – Groups of 6 (5 confederate & 1 participant) Procedure? How often does conformity occur? Any reward for conforming? Key difference betw Sherif’s and Asch’s studies?

Why conform? 1. Information 2. Norms 3. Distinction between private and public conformity -

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