AMResorts promotional campaign designed to increase bookings through promotion & social media campaign during the month of April.

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Presentation transcript:

AMResorts promotional campaign designed to increase bookings through promotion & social media campaign during the month of April.

Campaign Details Hamburger Festival Offer Details Booking Window: Now to April 30, 2013 Travel Window: April 1, 2013 – April 30, 2013 Contest Dates: March 18, April 1, 2013 Offer Details: Book and stay at select resorts* during the month of April to enjoy the Hamburger Festival. Hamburger Festival: Various restaurants at participating resorts offer 10 mouthwatering varieties of hamburgers. In-Resort Contests: Guests have opportunities to win 3- and 7-night stays through in-resort contests hosted by each resort. Participating Resorts*: Zoëtry Wellness & Spa Resorts: Zoëtry Paraiso de la Bonita Riviera Maya Secrets Resorts & Spas: Secrets Capri Riviera Cancun, Secrets Silversands Riviera Cancun, Secrets Maroma Beach Riviera Cancun, Secrets The Vine Cancun and Secrets Aura Cozumel Dreams Resorts & Spas: Dreams Cancun Resort & Spa, Dreams Riviera Cancun Resort & Spa, Dreams Tulum Resort & Spa and Dreams Puerto Aventuras Resort & Spa Now Resorts & Spas: Now Jade Riviera Cancun and Now Sapphire Riviera Cancun Sunscape Resorts & Spas: Sunscape Sabor Cozumel

Campaign Details Goals & Objectives AMResorts social media campaign designed to drive bookings at participating properties during the month of April and inform past, present and future guests of the Hamburger Festival. Leverage Facebook, Twitter, Instagram and Pinterest to expand reach and social media fan base - in return driving sales at all resorts. Target consumer databases in order to drive bookings.

Campaign Tool Kit Consumer Blast Target audience: Consumers Clicks through to all brands booking engines and participating properties Facebook pages Social media sharing capabilities on our brand pages to create a viral component

Campaign Tool Kit In-Resort Posters Target audience: Resort guests during month of April Printed promotional piece displayed at various locations at the participating properties to pique interest and increase awareness of the festival

Campaign Tool Kit Special Offer Pages & Banners Target audience: Consumers Special Offer pages created and placed on all brand websites to drive business and promote the social media contest Banners designed to drive business placed on the all brand websites

Campaign Tool Kit Facebook Contest Entrants have chance to win a 3-night stay How to win: Like the participating resorts Facebook pages Select toppings to build your perfect hamburger Designed to increase fanbase and exposure in key social media platforms