Convenience vs Shopping Goods

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Presentation transcript:

Convenience vs Shopping Goods Buying behaviour Convenience vs Shopping Goods

Convenience Good A good which is purchased with little to no thought Usually a good that is of a lower cost Brainstorm examples (picture to be posted later)

Shopping Good A good which you think about before purchasing, you take time to consider competitors and their pros and cons lists Usually a more expensive item Brainstorm of examples (will be added later)

Marketing Convenience Goods Vs Shopping Goods Marketers must change their approach based on whether product is a convenience vs shopping good When looking for a shopping good we take time Look at reviews Compare competitors Ask opinions of experts or other trusted consumers Promotion is key When looking for convenience good we are quick to decided Placement of these products is important Price of these items is important

Consumer Buying Process Problem Recognition Information search Evaluation of alternatives Purchase decision Post-purchase behaviours 1-need for the item

Laptop Computer & Pencil Hand out Laptop Computer & Pencil