Are you ready to play. . . . . How Much Do I Remember?

1) Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________. A: Exchange B: Channel Management C: Promotion D: Service

2) A product that cannot be stored 2) A product that cannot be stored. It is generally considered to be in-tangible. A: Exchange B: Distribution C: Promotion D: Service

3) A product that can be stored. Generally considered to be tangible. A: Good B: Possession C: Time D: Utility

7) Activities that work together to get goods and services from producers to consumers A: Producers B: Functions of Marketing C: Financing D: Sales

8) Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience A: Producers B: Functions of Marketing C: Market Planning D: Sales

9) Getting information to make sound business decisions A: Functions of Management B: Goods C: Marketing Information Management D: Services

11) Which of the four P’s of marketing effects the Location and Transportation of the product? A: Place B: Planning C: Pricing D: Promotion

12) What is the group that decides whether or not a business will survive? A: the consumers B: the owners or board of directors C: the government D: the competing businesses

13) Focus all marketing efforts on a specific group of customers. A: Market Segmentation B: Target Market C: Customer Profile D: Behavioral Segmentation

14) Segmenting based on where people live. A: Geographics B: Customer Profile C: Demographics D: Market Segmentation

15) Segmentation based on personal characteristics. A: Geographics B: Customer Profile C: Demographics D: Market Segmentation

16) Analyzing a market by specific characteristics to define a target market. A: Geographics B: Customer Profile C: Demographics D: Market Segmentation

17) Segmentation based on lifestyles, attitudes, and values. A: Psychographics B: Consumers C: Customers D: Geographics

20) A combination of four strategies that management uses to market a product and achive organizational goals. A: Marketing Mix B: Pyschographics C: Customer Profile D: Marketing Concept

22) What is the term for the phrase "Companies sell what Customers want." A: Marketing Mix B: Pyschographics C: Customer Profile D: Marketing Concept

25) Concerning Behavioral Segmentation: Which rule is true for most businesses? A: As prices increase demand also rises B: Marketing is a company’s highest cost C: 80% of the sales are made by 20% of the customers D: Very few decisions are driven by Marketing

Answers

1) Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________. A: Exchange B: Channel Management C: Promotion D: Service

2) A product that cannot be stored 2) A product that cannot be stored. It is generally considered to be in-tangible. A: Exchange B: Distribution C: Promotion D: Service

3) A product that can be stored. Generally considered to be tangible. A: Good B: Possession C: Time D: Utility

7) Activities that work together to get goods and services from producers to consumers A: Producers B: Functions of Marketing C: Financing D: Sales

8) Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience A: Producers B: Functions of Marketing C: Market Planning D: Sales

9) Getting information to make sound business decisions A: Functions of Management B: Goods C: Marketing Information Management D: Services

11) Which of the four P’s of marketing effects the Location and Transportation of the product? A: Place B: Planning C: Pricing D: Promotion

12) What is the group that decides whether or not a business will survive? A: the consumers B: the owners or board of directors C: the government D: the competing businesses

13) Focus all marketing efforts on a specific group of customers. A: Market Segmentation B: Target Market C: Customer Profile D: Behavioral Segmentation

14) Segmenting based on where people live. A: Geographics B: Customer Profile C: Demographics D: Market Segmentation

15) Segmentation based on personal characteristics. A: Geographics B: Customer Profile C: Demographics D: Market Segmentation

16) Analyzing a market by specific characteristics to define a target market. A: Geographics B: Customer Profile C: Demographics D: Market Segmentation

17) Segmentation based on lifestyles, attitudes, and values. A: Psychographics B: Consumers C: Customers D: Geographics

20) A combination of four strategies that management uses to market a product and achive organizational goals. A: Marketing Mix B: Pyschographics C: Customer Profile D: Marketing Concept

22) What is the term for the phrase "Companies sell what Customers want." A: Marketing Mix B: Pyschographics C: Customer Profile D: Marketing Concept

25) Concerning Behavioral Segmentation: Which rule is true for most businesses? A: As prices increase demand also rises B: Marketing is a company’s highest cost C: 80% of the sales are made by 20% of the customers D: Very few decisions are driven by Marketing