Types of Marketing Research

Slides:

Advertisements

Similar presentations

Marketing Information The Key To Business Success.

Advertisements

 Think of the last time you wrote a research paper. Why was the research important?  Think of a product that was recently released. Was it a success.

Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.

Marketing Research: Types & Trends #2

Marketing Research Ch. 28 ME. Marketing Information Systems Section 28.1.

Marketing Research Designs

Section 28.2 Types, Trends, and Limitations of Marketing Research

MARKETING RESEARCH TYPES, TRENDS AND LIMITATIONS Chapter 28.2

Chapter 32 Marketing Research.

The Edrington Group’s Approach To Market Research.

Types of Market Research

Bell Ringer  List some reasons why you think that some new businesses have almost immediate success while others fail miserably. The main idea: Successful.

Marketing Research.

UNDERSTANDING PRINCIPLES OF MARKETING

Tom Duncan “Principles of Advertising and IMC” 2nd ed.

Marketing Research. Monday, February 23 Give a couple examples of Marketing Research. Give a couple examples of Marketing Research. Why do you think Marketing.

Marketing – Chapter 28 What is Market Research?

M ARKETING AND THE M ARKETING C ONCEPT Chapter 1 Marketing Is All Around Us Section 1.1 Marketing and the Marketing Concept Section 1.2 The Importance.

Market Research and the Competitive Advantage Understanding your Market What is Your Competitive Advantage?

: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game.

Journal Entry “Consumers accept only ____out of every 10 new products introduced into the marketplace. Why do you think this is?”

$1 Marketing Terms Marketing True or False Marketing Fill in the Blanks Marketing Explain / Examples Marketing Misc. $10 $20 $50 $100.

Marketing Research Marketing Information Systems.

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

Did you go to the ballgame last Friday? YESNO. Marketing Research Systematic gathering, recording and analyzing of information about problems related.

Introduction to Marketing Research. Lesson Objectives Define marketing research Identify uses and applications of marketing research Identify 4 types.

Marketing Information Management Marketing Research.

Market Research & Product Management.

Strategic Research. 6-2 Chapter Outline I.Chapter Key Points II.Research: The Quest for Intelligence and Insight III.The Uses of Research IV.Research.

Market Research. What Is Market Research? Involves the process and methods used to gather information, analyze it, and report findings related to marketing.

Marketing Research Chapter 28.

Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:

Chapter 13 Marketing in Today’s World Section 13.1 Marketing Essentials.

Strategic Research Part 2: Planning and Strategy Chapter 6.

 Marketing Information System: A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Marketing Marketing Indicator 1.05 Indicator 1.05.

Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.

BUSINESS 1 Understanding Marketing Processes and Consumer Behavior.

Journal Entry 4 If you were developing a new candy bar, what type of things would you want to know before marketing it?

May 9th, 2015 Market Research Describe the purpose of marketing research.

Marketing Information The Key To Business Success.

Click here to advance to the next slide.. Chapter 10 Business in a Global Economy Section 10.1 The Global Marketplace.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 10.

Marketing Research.

Click here to advance to the next slide.

Marketing Research Chapter 28.

Opening Activity Using your guided notes paper – conduct a

Marketing in Today’s World

Bell Ringer List five reasons why you think that some new businesses have almost immediate success while others fail miserably.

Marketing Information

4.00 Understand promotion and intermediate uses of marketing-information Acquire foundational knowledge of marketing-information management to.

Part 2: Planning and Strategy Chapter 6

Information Management and Market Research

Marketing Information Management

Types of Marketing Research

Marketing Information Management

Marketing Information Management

Branding A brand name is the word, group of words, letters, or numbers of a brand that can be spoken. Example: PT Cruiser, Mountain Dew, SnackWells, and.

Marketing Information

Marketing Information

May Wage and Hour Sheets are due on Friday

Chapter 6 Discuss the types of strategic research

Each marketing plan of action includes these 4 ps

Chapter 2 The Marketing Plan

“Marketing Information Management & Market Planning in respect to Corporate Branding” Mrs. Wonder

Marketing Research 4.04.

Chapter 17 Promotional Concepts and Strategies

Section 28.2 Types, Trends, and Limitations of Marketing Research

Marketing Through Sports

Presentation transcript:

Types of Marketing Research Qualitative & Quantitative Research Attitude Research Market Intelligence Media Research Product Research Mail surveys Telephone interviews Opinion polls Sales forecasting Economic forecasting Competitive products Brand awareness Advertisement recall Brand image Effectiveness of advertising copy Audience size New product research includes concept testing Existing product research includes questionnaires and interviews

How might a company use Marketing Research? TACO BELL used new product development research to uncover the potential sales and market for a new version of the taco. Doritos Locos Tacos was the MOST successful product in 2012 with over 370 million sold. That’s over 1 Million Tacos daily! Doritos Locos Tacos Commercial VW performed customer satisfaction research on its Volkswagon Beetle convertibles which sparked the idea for the following commercial: VW Convertible Commercial

Issues in Marketing Research Trends in Marketing Research Global Trends in Marketing Research Globalization of the marketplace means increased competition. Product quality and customer satisfaction are more important than ever. Use of internal and external information for managing a business is mandatory. Research of other cultures is important to a product’s success in a foreign market. MCDONALD'S EGYPT COMMERCIAL MCDONALD'S JAPAN COMMERCIAL MCDONALD'S INDIA COMMERCIAL

International Marketing Research Global Corporations like McDonald’s perform intensive new product development research before launching new menu items in the marketplace. McDonald's Menu Items From Around the World

Issues in Marketing Research Limitations of Marketing Research The amount of information that can be gathered is limited by money and time. Favorable customer reviews do not guarantee a product’s success. Fast-changing markets may not allow time for research.

Assignment Products & Countries