Branding.

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Presentation transcript:

Branding

Trade Name Coca-Cola Lincoln-Mercury Kellogg’s TIME-WARNER: Identifies the Company or Division of a particular corporation Coca-Cola Lincoln-Mercury Kellogg’s TIME-WARNER:

Brand Name Ivory Maxwell House Kellogg’s Fruit Loops LEVI’S Word, Group of Words, Letters and/or Numbers of a Brand (product) that can be spoken LEVI’S Ivory Maxwell House Coca-Cola Classic Tylenol Air Jordan Cover Girl Kellogg’s Fruit Loops

Brand Mark Part of the Brand that is a • Symbol • Design or • Distinctive Coloring or Lettering

A Brand Mark given human form or characteristics Trade Characters A Personified Brand Mark A Brand Mark given human form or characteristics

Trade Mark Brand Name, Brand Mark, Trade Name or Trade Character that is given legal protection ® NOTE: The TM stamp is used when rights are claimed but not officially register with the government