Use the same paper from yesterday.... Journal 4/12 Explain how media and advertising affects people. 13 Lines Cause & Effect

Media Literacy: the ability to access, analyze, evaluate, and create media in a variety of forms; builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression. Persuasive Techniques: We use persuasive techniques to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking.

We are exposed to different forms of persuasion in our everyday lives We are exposed to different forms of persuasion in our everyday lives. Politicians, advertisements, and even your friends and family members use a variety of persuasive techniques in order to get your attention. We will discuss different persuasive techniques, when to use them, and when they are the most effective.

Persuasion Terms Rhetorical Appeals Ethos Pathos Logos Propaganda Bandwagon Testimonial Bias Call to Action Spokesperson Target Audience

Rhetorical Appeals The rhetorical appeals are the three elements to the art of persuasion as defined by Aristotle. ETHOS-LOGOS-PATHOS

Ethos (ethical appeal)- means to convince an audience of the author’s credibility or character. ethos= expert

Pathos (emotional appeal) to persuade an audience by appealing to their emotions such as fear,humor, love, or desire.

Logos (logical appeal)- or the appeal to logic, means to convince an audience by use of logic or reason.(numbers, facts, statistics, data)

Other Persuasive Techniques & Terms

Propaganda The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, cause, or person. The most famous American propaganda ad. It was used to recruit for WWI and WWII.

Bandwagon Makes the impression that “everyone else” is using the product and if you do not, you will be left out

Testimonial a personal endorsement of a product, usually by a famous person, or well respected person.

Bias a speaker’s personal opinions or beliefs regarding a topic, issue or situation (similar to stereotyping)

Call to Action to persuade or tempt readers to do what the writer wants them to do

Spokesperson someone chosen to speak on behalf of others; they usually possess admirable qualities and appeal to a particular audience

Slippery Slope One step leads to another undesirable step. Simple argument that makes an improbable prediction.

Target Audience Specified audience or group for which an advertising message is designed

Use the Common Fallacies handout to complete the following: Media Assignment Use the Common Fallacies handout to complete the following: Using the tablet, go online and find an example of an ethical fallacy, a logical fallacy, and an emotional fallacy. Copy and paste the example in Google Slides Name the Slides your last name -Fallacies Label the fallacy category and specific type Explain why that fallacy is illogical Explain the contradictions given Explain how the persuasive evidence is used