A labeling system for food and consumer products. Eco-labeling A labeling system for food and consumer products.

Changing consumer values This has been a driving force in encouraging corporations and businesses to pursue sustainability goals. We drive the market with our $$

Manufacturer pressure Many manufacturers now explain the following on their labels: How the products were grown Harvested Manufactured

Something to consider…. If consumers push for companies to switch to more sustainable processes by buying only eco-friendly products, who has the power? Consumers OR Businesses?

Making progress consumer demand As more consumers and investors demand sustainable products and services, more industries, businesses, and corporations are re-thinking!

Forest Stewardship Council Promotes responsible management of world’s forests. Deforestation and forest destruction is the second leading cause of carbon pollution, causing 20% of total greenhouse gas emissions.

Fair trade: ensures that farmers in developing nations receive fair prices and encourage sustainable farming methods. TransFair USA is the certifier of fair trade goods in the US.

Energy Star: It reassures consumers that the product is energy efficiency. Should lead to lower energy bills, help to conserve energy, and lower greenhouse gas emissions.

Recycling: It informs the consumer on which materials are recyclable.

USDA Organic: Seal indicates the food is produced, processed, and certified to consistent national standards monitored by the U.S. Department of agriculture.

The big picture! Eco-labeling gives credibility to claims that products are better for the environment, cheaper to maintain, and cleaner to recycle than otherwise similar products or services. Firms that are willing to change manufacturing processes, use recycled content, or otherwise transform a product can benefit from this.

How can consumers ensure a product or service lives up to the green assertions it makes? Consumers want to make sure they find claims that have been validated by an independent 3rd party.

Growing consumer demand for eco-friendly products led to dishonesty. Be careful!! Growing consumer demand for eco-friendly products led to dishonesty. When a shopper finds an environmental claim on a product – especially if it’s an official-looking label – they may think this stamp of approval is endorsed by the government, but that’s not necessarily the case. In 2012, the Federal Trade Commission (FTC) strengthened its regulations on environmental marketing claims – or “Green Guides” – as a host of such assertions flooded the marketplace, due to growing consumer demand for eco-friendly products