Course Overview B290 Summer 2015

Information about the class Course home page: http://strategy.sjsu.edu/B290-Su16 Contact information Syllabus Class preparation Class schedule Deliverables and due dates Preparatory readings Office hours Before class (5-6pm) or skype between classes

Things to consider Economic Social Political Resources / Internal Market / External User needs Market segments Value proposition Competitors Assets People Skills / Knowledge Processes / Structure Culture Legal Technological Environmental

Useful ‘toolkit’ Analytical tools Other useful tools Institutional theory Organization theory Psychology and social psychology Economic sociology Political science Porter’s 5 forces The R.B.V. (S.W.O.T.) Generic Strategies Diversification T.C.E. BGC growth share matrix Product / industry life cycle McKinsey 7-S

Strategic Management Process Context / Goals Formulation Analysis Implementation Where are we? What are the key drivers? What are our opportunities? What threats do we face? Where do we want to get to? How do we change? How do we exploit opportunities? How do we evade / counter the threats? How are we doing? In relation to our goals Relative to our competitors Relative to stakeholder expectations What targets should we set? What organizational structures and processes do we need? How do we align people? Who will we work with (who does what)? What investments are needed?

Lecture-discussion on analytical frameworks Activities Lecture-discussion on analytical frameworks Applied to the company you work for Case discussions Business Policy Game strategy simulation

Based on the simulation “Deliverables” Based on the simulation Three year forecast 3 annual reviews (with financial statements) Short reflection paper 360 evaluations On the analytical tools Mid-term and final exam (both will be two short essay questions)

Information about the class Course home page: http://strategy.sjsu.edu/B290-Su16 Contact information Syllabus Class preparation Class schedule Deliverables and due dates Preparatory readings Office hours Before class (5-6pm) or skype between classes

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