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Introduction to Strategy

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Presentation on theme: "Introduction to Strategy"— Presentation transcript:

1 Introduction to Strategy
Mark Fielding-Pritchard mefielding.com

2 What is Strategy P89 Mintzberg
mefielding.com

3 Strategic Analysis P94 mefielding.com

4 P99 Pestel Economic Social Technology Political Environmental Legal
mefielding.com

5 Industry Life Cycle mefielding.com

6 Michael Porter 5 Forces P104
mefielding.com

7 Michael Porter Value Chain P110
mefielding.com

8 BCG Matrix mefielding.com

9 Stakeholder Analysis P118
mefielding.com

10 Hierarchy of Objectives P120
mefielding.com

11 Choosing a Strategy Michael Porter P123
mefielding.com

12 Ansoff Strategy P124 Market Penetration Product Development
Existing New Market Penetration Product Development Market Development Diversification Current Market New mefielding.com

13 Case Study P Group mefielding.com

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