GENERATION BUY A program by the Real Estate Buyer’s Agent Council of the National Association of REALTORS®

WELCOME As buyer’s rep, you’re used to working with variety of clients and customers. No two buyers are ever the same. 7

WELCOME To arrive at individual needs and wants, it is beneficial to become familiar with group trends and preferences Generational groupings are a framework from which to start 7

WELCOME Understanding generational characteristics in home-buying process can help you: Provide better service Increase your value Ultimately grow your business 7

WELCOME Today we will explore knowledge and skills buyers’ representatives must possess to provide best-in-class service to all generations of buyers. 7

WHAT YOU WILL LEARN 7-8 1: Generational Profiles 2: Current Context 3: Millennials 4: Generation X 7-8

WHAT YOU WILL LEARN 8-9 5: Baby Boomers 6: Matures 7: Putting It All Together 8-9

ADDITIONAL NOTES At end of today’s class, there will be a 30-question, multiple-choice exam. The required passing score is 80%. 9

ADDITIONAL NOTES Successful completion of GENERATION BUY fulfills elective-course requirement to earn Accredited Buyer’s Representative (ABR®) designation. 9