Social Media Guidelines Coming Soon!

Summary SSIO recognizes the importance of participating in online conversations It is crucial that official accounts operate in an appropriate manner Guideline lists policies and best practices similar to those adopted by many organisations and corporations, with additional consideration that are relevant to SSIO and consistent with its objectives

Roles and Responsibilities The National Council President (NCP) may form a Social Media team with the skills and time necessary to sustain the Social Media account Zonal or National Media Coordinator may be more directly involved with the Social Media team Before posting content, Social Media team must seek approvals from the appropriate SSIO officers

Social Media Team One person can hold multiple roles, and multiple people can fill one role Account Admin – oversees daily operations Content Creator – provides creative guidance and has design sense Community Manager – monitors conversations Analyst – tracks account performance such as popularity and followers Advisor – counsels the team on appropriate content, has working knowledge and experience with Sathya Sai’s teachings and SSIO policies

Basic Principles Remember that the account is presenting Sathya Sai’s teachings Our role in the community is to encourage spiritual growth and personal transformation Approach online worlds in the same way we do in real life: Use Sound Judgement Practise Common Sense Adhere to Sai Values & Principles