Stand Up For Recovery Day 2018: What to Expect! Welcome! Over the next 45 minutes or so – Talk about media environment today,

Stand Up For Recovery Day Package Stand Up For Recovery Day Flyer Stand Up For Recovery Day Communications Plan FOR-NY 2018 Policy Statement 45 Second Elevator Pitch Handout and Worksheet How to Contact your Legislators Do ground rules Introductions: Name, personal relationship to recovery—person in recovery? Family member? Friend or ally?; Most recent thing you read

Outline of Stand Up For Recovery Day 2018 8:00-9:00 AM: (Empire Plaza Convention Center) Registration/Breakfast 9:00 to11:00 AM: Welcome; Invocation; Performances and Presentations/Guest Speakers 11:00 AM- 12:00 PM Walk to the Capitol/Press Conference 12:00 – 1:00 PM Lunch on your own 1:00 PM to 3:00 PM- Meet with your legislators Do ground rules Introductions: Name, personal relationship to recovery—person in recovery? Family member? Friend or ally?; Most recent thing you read

Registration/Breakfast Make sure to be on time! Make sure everyone registers prior to the event Please contact Theresa Knoor tknoor@for-ny.org if you wish to : set up a table promoting your organization/RCO Volunteer before or during the event

Welcome/Invocation/Presentation We are so excited for our speakers and entertainers this year—we know they will motivate the crowd!

Walk to Capitol/Press Conference

Lunch on your own There are plenty of options in the Empire State Plaza including: Au Bon Pan McDonalds Bombers Burritos And more!

Meeting with Legislators Things to Remember: Schedule Appointments ASAP If the Legislator is unavailable, ask to meet with an aide, these staff members are often VERY influential! Who should you meet with: Local Senate and Assembly Find your local representatives here: http://www.elections.ny.gov/district-map/district-map.html Senators and Assembly Members on committees that we care about including but not limited to Alcohol and Substance Abuse; Education; Insurance; Higher Education; Health and more! Assembly: http://nyassembly.gov/comm/ Senate: https://www.nysenate.gov/senators-committees

Meeting with Legislators Things to Remember: Develop the 45 Second Elevator Pitch: Ask yourself these questions When asked what your organization does, can you explain it quickly and concisely? Can everyone involved communicate your mission, the organization’s value (i.e. Board and members), and your goals/asks This is why it is so important to work together on your message and your elevator pitch—need to make sure all our partners carry the same, agreed upon welcome

Logistics/Discussion Does your region have one appointed leader? What is your goal for getting people to Stand Up For Recovery Day from your region? Does your region have a bus/What is your region’s mode of transportation? How are you communicating and promoting Stand Up For Recovery Day?

Communications Plan Stand Up for Recovery Day is only 8 weeks away! We are counting on your help to make this year’s event even more successful than last year. In 2017, more than 700 people across the recovery community representing every region in this state participated in Stand Up for Recovery Day. This year, our goal is to have 1,000 people show up for this event in Albany to make it clear to lawmakers that the recovery community is strong and addiction impacts families across our state. For Communications Assistance, please contact: Shana Kaplanov FOR-NY Development & Communications Manager (614) 370-3367 skaplanov@for-ny.org

Communications Plan: Sample Email You are invited to stand with (insert name of your RCO) and FOR-NY during Stand Up for Recovery Day in Albany on March 6th. Register today in order to join with other members of the recovery community as we stand together in Albany to educate our lawmakers about the importance of supporting prevention, treatment, and recovery services in New York. Stand Up for Recovery Day is held at the Empire State Plaza Concourse-Convention Hall in Albany from 8am-3pm on March 6th. (Make sure to include travel information. Is your RCO renting a bus or arranging a car pool to travel together to Albany? What is the meet up time/place for your RCO for this event?) Last year, more than 700 people came together for Stand Up for Recovery Day. This year, our goal is to have more than 1,000 people marching, speaking out, and standing up for the many people in our families and communities who are impacted by addiction. Please contact (your name) by phone (your number) or email (your email) for additional questions about how (your RCO) is participating in Stand Up for Recovery Day. In order to register, or with any other questions about the event, email Allison Weingarten (aweingarten@for-ny.org).

Communications Plan: Sample Facebook Post Facebook Posts: Don’t forget to tag @recoveryny and use #StandUpforRecovery2018 Register now for Stand Up for Recovery Day on March 6th! Join more than 700 of your fellow recovery community members to educate lawmakers in Albany about the importance of supporting prevention, treatment, and recovery services in New York. Let’s stand together as one community and one voice! #StandUpforRecovery2018 Stand Up for Recovery Day is March 6th in Albany! Join us (insert name of your RCO) as we stand up with FOR-NY @recoveryny and more than 700 other members of the recovery community. Register now to be a part of this important day where we will educate our lawmakers about the importance of supporting prevention, treatment, and recovery services in New York. #StandUpforRecovery2018 Will you Stand Up for Recovery? Join (insert name of your RCO) as we go to Albany to participate with FOR-NY @recoveryny in Stand Up for Recovery Day on March 6th. We will educate our lawmakers about the importance of supporting prevention, treatment, and recovery services in New York. Register now to stand with us and more than 700 other members of the recovery community! #StandUpforRecovery2018

Communications Plan: Tweet Twitter: Don’t forget to use @recovery_ny and #StandUpforRecovery2018 Stand with (insert name of your RCO), @recovery_ny, & 100s of members of the recovery community on Stand Up for Recovery Day, March 6! Register today! #StandUpforRecovery2018

Questions & Answers Stay tuned for an advocacy webinar in February!

Connect with Us! Facebook.com/RecoveryNY Twitter.com/Recovery_NY LinkedIn.com/company/FOR-NY YouTube.com: Friends of Recovery – New York Website: FOR-NY.org Allison Weingarten, LMSW Director of Policy Friends of Recovery- New York aweingarten@for-ny.org 518-487-4395 Ext. 22