Chapter 14 Sport Careers Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Sport Careers What are the professional opportunities for those in sport management? How can preparation in physical education, exercise science, and sport assist individuals in sport media? How can professionals increase their marketability in these areas?

The Sport Enterprise Sports and fitness are BIG business – wholesale business generates more than $74.2 billion in sales. Sports equipment sales reached $20.87 billion. Golf led sales with $2.5 billion. Exercise equipment sales topped $4.49 billion. Treadmills accounted for nearly 25% of this total. Sales of sport apparel totaled $31.4 billion Sales of athletic footwear rose to $13.18 billion, with running shoes accounting for $3.89 billion in revenue. Sports licensed product sales topped $12.79 billion.

Sport Spectator Interest Premier sport events, such as the Olympics, Super Bowl, NCAA Basketball Final Four, National Basketball League Championships, and Major League Baseball’s World Series, are watched by millions of people worldwide. In 2010, expanded coverage through online and mobile broadband brought the competition to billions of fans.

Sports and the Media NFL receives more than $3.1 billion a year from television rights. CBS paid $6 billion to telecast the NCAA men’s basketball tournament for 11 years. NBC paid $4.38 billion for broadcast and digital rights for the 2014 and 2018 Winter Games and the 2016 and 2020 Summer Games.

Sport Management … study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas. Parkhouse & Pitts

Four Factor Analysis of Sport Management (Blann) Managing Sport Experiences Management The Sport Enterprise Organized World

NASPE-NASSM Sport Management Competencies Sociocultural dimensions in sport Management and leadership in sport Ethics in sport management Marketing in sport Communication in sport Budget and finance in sport Legal aspects of sport Economics in sport Sport governance Field experience in sport management

Sport Management Career Paths Sport Administration Sport Clubs and Centers Sport Facilities Sport/Leisure Social Services Sport Marketing Sport Communications

Careers in Sport Management Athletic administration Director of Collegiate Recreation Director of Corporate Recreation Sport facilities management Sport retailing Professional organizations Sport tourism

Careers in Sport Media Sport Broadcasting Sportswriting and Journalism Sport Photography Sports Information Director Web Developer

Performance and Other Sport Careers Dance Careers Professional Athletics Only 1.3% of NCAA men’s and 1% women’s basketball players go pro; football---2%, baseball---10.5%, although opportunities are growing. Officiating Certification required at most levels-- must know rules of sport as well as good officiating mechanics. Sport Law

Entrepreneurship Should I be an entrepreneur? Examples: Do I have a viable, marketable service or product? Is there a consumer desire for the service or product? Examples: Personal trainers Consultants Mobile fitness and health appraisal business Personal coaching Computerized skill analysis Sport instructional camps and schools

Increase Your Professional Marketability Education Development of talent Build on experiences progressively Entry level positions Career ladder Fieldwork and Internships Volunteer work Networking