Cognition- Thinking & Intelligence

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Presentation transcript:

Cognition- Thinking & Intelligence

Thinking Cognition mental activities associated with thinking, knowing, remembering, and communicating concept formation problem solving decision making judgment formation

Cognitive Psychologists?

How do we solve problems? Algorithm methodical, logical rule or procedure that guarantees solving a particular problem

Who uses algorithms?

Thinking Heuristic simple thinking strategy that often allows us to make judgments and solve problems efficiently

Anchors & Decision Making What are you willing to pay for a cup of coffee? A Gallon of gas?

How do we solve problems? Insight sudden and often novel realization Fixation inability to see a problem from a new perspective functional fixedness

Nail Trick http://www.metacafe.com/watch/500585/na il_magic_trick_balance_10_nails_on_1_nail_he ad/

Heuristics Representativeness Heuristic Judging the likelihood How well they seem to represent, or match a prototypes? may lead one to ignore other relevant information

Beer and Vinegar Coffee and Fancy Containers

Heuristics Availability Heuristic estimating the likelihood of events based on their availability in memory Vividness = such events are common Example:

Belief Perseverance clinging to one’s initial conceptions after the basis on which they were formed has been discredited http://www.youtube.com/watch?v=5ztiAN9k584&safety_mode=true&persist_safety_mode=1&safe=active

Framing?

Language… http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html?source=email#.T-zJeNJ1D2s.email