Non-Event Engagement Peter Kremer Executive Director, Alumni Association Bellarmine University Stephanie Pieper Reilly Associate Director, Alumni Association

Learning Objectives Describe how non-event engagement can be used to engage alumni who do not attend events but want a continued relationship with their alma mater. Explain how non-event engagement can be a tool when limited in staff time and financial resources. Identify specific examples of using non-event engagement in Alumni Relations. Describe how non-event engagement can be used in outreach to specific alumni affinity groups.

Event Example for a Specific Affinity Group ____ alumni invited ____ alumni attended ____% alumni attended ____ hours staff time $____ /person Total Spent = $______

Event vs Non-Event: Former Awardees Reception 277 alumni invited 38 alumni / 70 total 13.7% attended 25 hours staff time $30/person Total Spent = $2,100 Saturday evening 277 alumni 277 alumni received a pin 100% engaged 5-10 hours staff time $3.00/person Total Spent = $831.00 NO Saturday evening

Events Have Their Place 2006 38 events 3,300 total attendees 935 individual alumni attended events 2014 114 events (200% growth) 11,007 total attendees (234% growth) 3,002 individual alumni attended (221% growth)

Event Growth Went from offering mostly social events to offering events in these categories each year: Social Family Networking Service Educational Corporate Spiritual Expanding the number and types of events helped us grow the number of engaged alumni dramatically 2014 level off Third, Third, Third Theory

The New Normal Busy, swamped, & overloaded? Full Social Calendars 3 C’s: Children, Commute, & Career Social Media Keeps Us Connected Used to need the Alumni Association for social calendar, to connect with classmates and to get campus news. Youtility – Are we providing something useful and valuable?

Here’s Your Invite! You’re Invited! Wine & Cheese Social Wednesday, January 16 @ 6:00pm Location: Louisville CHALLENGES: Do you have a prior commitment? Does your spouse/partner have a prior commitment? Do you have children? Do you live in Louisville? Do you often work late? Do you even want to attend this type of event?

Education Alumni Email & Social Media Campaign 278 alumni in 18 states Impact Engagement of New Alumni Build University’s Brand Expand Enrollment Pipeline Update Alumni Info

Ursuline Outreach Bellarmine/Ursuline Merger in 1968 600 Ursuline Graduates Impact Engagement of New Alumni Build University’s Brand Outreach to Steward Donors

Italian for “strong voice.” Voce Forte That's VOH-chay FOR-tay. Italian for “strong voice.” 455 members Monthly Email Communication Annual Holiday Gift Impact Build University’s Brand Keep Alumni Informed about Institutional Priorities Expand the Enrollment Pipeline

Bellarmine Flags Nearly 250 sold to alumni in 14 states Impact Engagement of New Alumni Build University’s Brand Outreach to Steward Donors Update Alumni Info

Alumni Knight Network Launched in Feb 2016 Hosted by Graduway 1,163 Members Impact Engagement of New Alumni Update Alumni Info Career Development & Networking

Share Your Ideas or Experiences

More Ideas in Non-Event Engagement Social Media Class Notes Alumni Wall in Bellarmine Centro Business First Featuring Alumni

Derby Festival Run 100 alumni #runlikeaknight Don’t compete, partner! Impact Engagement of New Alumni Build University’s Brand Update Alumni Info

Alumni-Student Mentoring Program Event based Mentoring Program but different enough that we see “non-event alumni” participating 1 on-campus event but the rest on their own time Over 300 students each year receiving in-person, alumni mentoring 25% of the May 2016 class

Event Example for a Specific Affinity Group

Thank you for attending! Please remember to complete the evaluation form of this session and turn it in to our moderator or at the conference registration desk. Enjoy the rest of the conference!