Mrs. Quick’s Graphic Design Class Business Card Design Mrs. Quick’s Graphic Design Class
Purpose of a Business Card Main purpose – to convey your contact information Additionally: Helps customers remember you Reflects your company’s values Differentiates you from your competition
Steps to Creating a Business Card Design Step 1: What is the size? Step 2: What information needs to go on the card? Step 3: What is the purpose of your card? Step 4: How will you make it match your logo and/or other business materials? Step 5: What design elements might you include to make your business card more interesting? Step 6: Are you going to print on the front and back of the cards? Step 7: How will you make your business card appeal to your target audience?
Step 1: Size The standard size of a business card is 3.5” wide x 2.5” high or it can be flipped to 2” wide x 3.5” high. Type needs to be 1/8th away from the trim line Bleed needs to be 1/4th of an inch. The proper bleed for a 3.5x2” postcard is 3.75x2.25”
Step 1: Odd Sized Business Card Some people design different size business card or specialty cards.
Step 2: Information Information for the Business Card Business Name (if not on logo) Name of the Person the Card is for Title (Owner, Manager, etc.) Address: City, State, Zip Phone Email Website Other contact information: You Tube, Twitter, Facebook, etc.
Step 3: Purpose What is the purpose of your card? • Do you want to promote your business? • Do you want to give it to people so they can contact you? Your purpose will affect how much information you put on the card and what the design looks like. For example if you want people to contact you then you want to put a lot of contact information on your card. If you are using it more for promoting your business then you might want it to look more flashy with only important information. CFU: Why should you know the purpose of your card? Give an example of a purpose of a business card.
Step 4: Unity How will you make it match your logo and/or other business materials? If the company logo uses specific fonts and colors then the business card should use those same fonts and colors. If the company uses similar design elements in their logo and advertising then those should be used in the business card also. CFU: Why should the business card match the logo and other materials of the business?
Step 5: Design Elements What design elements might you include to make your business card more interesting? Are their images, photos or elements of your logo you could use as graphic elements in your business card design? Adding design elements to your card can make it more interesting and eye catching. CFU: What are some examples graphic elements, photos or designs you could use in a business card design?
Step 6: Front and Back Are you going to print on the front and back of the cards? If yes, what goes on the front and what goes on the back? Printing on both sides of the cards adds cost to the printing. However, it is an effective way to put more information on the card. Many companies put the logo on one side of the card and the contact information on the other side of the card. CFU: What would be the benefit of printing on both sides of a business card? Why wouldn’t you want to print on both sides?
Step 7: Target Audience How will you make your business card appeal to your target audience? This is an important question. Who is your target audience? Are you using colors, designs and images that would appeal to that target audience? CFU: Give an example of how you might make a business card appealing to someone of your age and/or gender.
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