1. What are the key elements and techniques?
Print Advertisements
What are the key elements and techniques?

2. Headline The title or ‘tag’ line of the ad
The phrase that catches our eye

3. Copy The smaller details written on the ad
Features
Where to get the product
Disclaimers
The information you might read if you are actually interested in the product

4. Logo A common picture or text associated with the product or company
For instant recognition

5. Target Audience
Age
Gender
“Class”
Interest group

6. Propaganda Techniques
Appeal to Pity
Donate to this cause
Company will give portion of proceeds to charity

7. Propaganda Techniques
Bandwagon
Everyone else has it

8. Propaganda Techniques
Testimonial
Some one who had this product really liked it, so you will too
This doctor / dentist recommends this product

9. Propaganda Techniques
Celebrity Spokesperson
Having this product will make you more like the celebrity / athlete

10. Propaganda Techniques
Individuality
Be the first to have this
You’ll stand out among your friends

11. Propaganda Techniques
Plain Folks
These ordinary people can do it / have it, and so can you

12. Propaganda Techniques
Product Comparison
This product is better than our competitor’s

13. Propaganda Techniques
Weasel Words
This product may work for you
Up to 50% off
Positive / negative words that make you feel a certain way toward a product

14. Propaganda Techniques
Reward
Buy this product and get something in return