The Marketing Environment and Competitor Analysis

Slides:

Advertisements

Similar presentations

Business Decision Internal Environment Mission / Objectives Management Structure Internal Power Relationship Physical Assets & facilities Company image.

Advertisements

Why Do a Situation Analysis

The Strategic Environment

What Tools Are Useful in Identifying Opportunities and Threats?

Analyzing the environment

Presented By:- Dharm Jeeta Singh

Java Logs You are interested in opening a Java Logs outlet here. What information would you want to collect first? How would you do to get that information?

Chapter 3 Strategic Planning Process:

Nelson Phillips Professor of Strategy and Organizational Behaviour

Tutorial 5 Five forces and PEST analysis

Porter’s Five Forces Model of Competition

Industry Analysis: The Mobile Phone Industry Strategy and International Business.

1 COMP5331: Web Pub and Web Ad 8. External Analysis Dickson K.W. Chiu PhD, SMIEEE.

Strategic Management Environmental Analysis Prof.Dr. E.Vatchkova.

2-1 Evaluating a Firm’s External Environment. 2-2 Why External Analysis? External analysis allows firms to: discover threats and opportunities see if.

Economic Gardening The Role of Competitive Market Intelligence Michael W. Trahan 25 September 2011.

Introduction to Marketing

The Marketing Environment and Competitor Analysis

Business Policy and Strategy Lecture-11 1Business Policy and Strategy.

Session on PEST Analysis Presenter: Prof. K. T. Rengamani VIT Business School.

External Environment External environments are uncontrollable, multifaceted. They frame your firm’s opps/threats, your strategic options. You must understand.

The Strategic Environment

Tutor Peter Considine. (Core Text Exploring (Corporate) Strategy, © Pearson Education Ltd 2008 or 2011) 1 Lecture Week 2 Assessing The Strategic Position.

The Strategy Environment Session 2 Business Strategy.

Chapter 2 --Market Imperfections and Value: Strategy Matters u Wealth creation is impossible in a perfect market u Porter’s five forces can be used to.

Part 3 - Marketing environment Components of marketing environment Analysis of microenvironment Analysis of macroenvironment.

Environmental Forces Firm/ Organization: Structure Culture Competencies Resources Industry Trade Association Government Union/ employees Competitors Creditors.

External Analysis Macro-Environment

Environmental Scanning and Industry Analysis

International Business Environment

IB Business and Management

Strategic Management Business Environment Scanning General.

©2004 by South-Western/Thomson Learning 1 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis Robert E. Hoskisson.

ANALYSING THE BUSINESS ENVIRONMENT Failing to plan is planning to fail! The only constant in the modern world is change!

Prentice Hall, Inc. © STRATEGIC MANAGEMENT & BUSINESS POLICY 11 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 4 Environmental Scanning and.

Postech Strategic Management of Information Systems LAB Strategic management.

External Environment Analysis STRATEGY Environment Firm External analysis searches for conditions and trends that could affect the success of the firm.

THE STRATEGIC MANAGEMENT PROCESS

The Marketing Environment and Competitor Analysis

Concepts of Marketing and Marketing Environment by Dr. Srabanti Mukherjee.

  Environmental Scanning   Company Resources   Company Objectives   Competitive environment   Economic environment   Technological environment.

Porter 5+ Force Model Suppliers Buyers Potential Entrants Substitutes The Industry Rivalry among existing firms Threat of new entrants Threat of substitute.

1 Introduction to Marketing Chapter 7 What is marketing? ‘ Marketing is the management process that identifies, expects and satisfies customer requirements.

Planning Planning is the establishment of objectives, evaluation and selection of policies, strategies tactics and action required to achieve them. A Forecast.

Chapter 1 introduction by Dr.Raafat Youssef Shehata.

PEST Analysis & Porter’s Five Forces Model. PEST ANALYSIS The general environment of an organizations consists of the external conditions that set the.

COMPETITIVE ADVANTAGE UNIT – II. EXTERNAL ENVIRONMENT Any organization before they begin the work of strategy formulations, it must scan the external.

Unit 1.5 The external Environment PEST analysis (and other variants)

General Environment Analysis. Trouble at Amana In 1967, Amana introduced the first microwave, and gained 60% of the market. A decade later, its market.

1.5 External Environment 1.6 Organizational Planning Tools PEST(LE) SWOT Boston Matrix Ansoff Matrix Porter Five Forces.

Strategic Marketing, 3rd edition

External influences.

BUS662 SMALL BUSINESS CONCEPTUAL ISSUES. Learning Outcome: To conduct environmental analysis and thereby analyse requirements of a strategic Chapter 3:

The external environment

Pre- feasibility study

Marketing Environment

YOUR LOGO YOUR COMPANY NAME COMPETITIVE ANALYSIS.

PEST Analysis ENT Entrepreneurial Creation By: Kimille Miller

External Influences on Business

כלי אבחון.

The external environment

Mrs. Alexander-Harrison

Topic 2: External Analysis

External Diagnostic Individual Assignment Templates Hilti

Chapter2 The business environment

Prof. Arjun B. Bhagwat Department of Commerce,

Strategic Analysis.

Business Environment- Anu Veerendra Assistant Environment

What affects our business from the outside?

Presentation transcript:

The Marketing Environment and Competitor Analysis SWOT analysis PEST analysis Five forces analysis

SWOT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)

PEST analysis Political factors Economic factors Socio-cultural factors Technological factors

Political/legal Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation Others?

Economic Factors Inflation Employment Disposable income Business cycles Energy availability and cost Others?

Sociocultural factors Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education Others?

Technological New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology Others?

Five forces analysis Potential entrants Threat of entrants Suppliers COMPETITIVE RIVALRY Buyers Bargaining power Bargaining power Threat of substitutes Substitutes Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4.

Five Forces Analysis: Key Questions and Implications What are the key forces at work in the competitive environment? Are there underlying forces driving competitive forces? Will competitive forces change? What are the strengths and weaknesses of competitors in relation to the competitive forces? Can competitive strategy influence competitive forces (eg by building barriers to entry or reducing competitive rivalry)?