TelcoTV 2009 Richard Griffiths

Telco TV in the home The PC 2nd/3rd TV and STB Broadcast channels eircom broadband Powerline home network The PC XBox360 Main TV and PVR 2nd/3rd TV and STB One-way broadcast service Two-way VoD and interactive broadband network Broadcast channels DLNA

Plug-ins/Drivers/Extensions The Telco TV set top box User Interface Performant UI can be common across all applications or tailored to each application User Interface EPG PVR Catch-Up TV VoD Library Games / Gambling Commercial Services Internet Video Application Runtimes Plug-ins/Drivers/Extensions Operating System Hardware Applications The EPG, PVR and VoD library are separate applications to the Telco TV system and together they make the service Application Runtimes Applications are executed in standardised runtimes which could be a browser, SVG, Flash or Java Plug-ins These add capability to the set top box over and above the capability of the hardware. Eg. DLNA for media sharing, DRM/CA, Flash Video or Windows Media Video codecs Operating System Linux or Windows CE Telco TV Service A telco TV service that is designed from the outset to support the telco’s core broadband business inherently incorporates broadband to the set top box irrespective of how the broadcast channels are sourced. This enables catch-up TV, VoD, games, gambling, interactive commercial services businesses and Internet Video out of the box Hardware This determines the basic capabilities of the set top box such as HDMI for high-definition, ethernet for VoD and broadband services, DVB-S or DVB-T tuner for satellite or DTT channels and MPEG2 or H.264 for video decoding in the processor

The Telco TV platform Telco TV Service Applications in the Telco TV Service are driven by a Service Delivery Platform over broadband. One Service Delivery Platform can simultaneously manage and drive an integrated TV and Entertainment service to DTT/hybrid STBs, satellite/hybrid STBs, online portals and mobiles that appears seamless to the customer. Abstracting the customer experience on the devices from the business logic in the Service Delivery Platform enables capabilities such as recommendations, targeted advertising and “follow-me” video where the customer can begin watching a show on the set top box, pause it and resume watching later on their mobile phone at the same point eircom’s broadband network Meteor’s 3G network eircom’s video servers Service Delivery Platform Identity Presence Entitlement History Video Playlists Targeting Engine VoD Storefronts Flexible UI VoD Triggers Content Management System Advertising Management System 3rd Party Games / Gambling System OSS Provisioning BSS Billing Internet Video Service

One SDP, multiple networks, multiple views All Irish broadband Service Delivery Platform eircom DSL/ Meteor 3G eircom NGN All content managed to all devices eircom NGN HD IPTV SD IPTV Streamed VoD Internet Video eircom DSL/ Meteor 3G TV via DTT or satellite Progressive VoD Internet Video Broadband Services All Irish broadband TV via DTT or satellite Progressive VoD Internet Video Broadband Services

TV 2.0 trends that Telco TV platforms should embrace Ad-supported VoD Interactive games including play against your friends Personalisation and buddy recommendations Targeted adverts and VoD recommendations based on behavour Online gambling, banking, voting, shopping Consume Internet Content (information, video) delivered over the top Why? They are cheaper and easier to enable than linear channels or VoD over IP They play to our strengths and will deliver exclusive marketing messages They are more difficult for competitors to deliver Telco can deliver exclusively to the TV (rather than the free-for-all that is online)

What we want customers to say It’s really easy to use It’s very quick I check the traffic and weather on it every morning I watched this great movie last night that you recommended to me It’s very handy to see the flight arrivals before I leave to the airport I have a quick game of Soduku when I’ve got ten minutes to spare I love looking at photos of my grandchildren on TV I chat with other fans in the Eastenders chatroom while watching the show