Leadership Strategies for Uncertain Times Kate Rubin Minnesota High Tech Association Carlson School of Management First Tuesday May 5, 2009 Thanks so much for this opportunity, Thanks to Dean Davis Blake and the Carlson School, you all do a great job with training our next generation of entrepreneurs and business leaders, as well as creating these terrific events. I hope you will all find at least one nugget that you can apply to your personal as well as professional lives today, even if you are NOT working in a technology company per se. On the other hand, everyone today is participating in today’s global knowledge economy, whether we’ve stopped to think about it or not. So, let’s begin by looking at what I’d like to share with you today.

Leadership Strategies for Uncertain Times My Leadership Lens Uncertainty & Recent History Personal Leadership Strategies Strategies for Creating an Innovation Ecosystem I want to first share my own personal leadership lens, how I developed my perspective, how I think about things based on my work and life experiences, so you can understand both how I arrived at these ideas as well as perhaps considering what is the Lens that you look through. As we’ll discuss, that Lens can make a big difference in your personal and professional success. Next, I’d like to look at the idea of Uncertainty and Recent History, to put it in perspsctive. Then we’ll examine some personal leadership strategies for dealing with uncertainty, as well as some ideas for creating an Innovation Ecosystem here in the region. Kate Rubin - First Tuesday Luncheon - May 5, 2009

Global Competitiveness My Leadership Lens ADVOCATE Growth, Sustainability, Global Competitiveness of Minnesota’s technology-based economy EDUCATE COLLABORATE Kate Rubin - First Tuesday Luncheon - May 5, 2009 3

Uncertainty & Recent History The More Things Change… .com Bubble Burst Y2K Offshoring Kate Rubin - First Tuesday Luncheon - May 5, 2009

Uncertainty & Recent History …The More They Stay The Same Unemployment Stock Market Failure of Financial Institutions Kate Rubin - First Tuesday Luncheon - May 5, 2009

Kate Rubin - First Tuesday Luncheon - May 5, 2009 Here’s One Strategy… Kate Rubin - First Tuesday Luncheon - May 5, 2009

Here’s Another Strategy… Kate Rubin - First Tuesday Luncheon - May 5, 2009

“As you Believe, So Shall You Lead” Awareness Possibilities Choice Beliefs can either Open up – or Close down Possibilities History provides irrefutable examples… Kate Rubin - First Tuesday Luncheon - May 5, 2009

Kate Rubin - First Tuesday Luncheon - May 5, 2009 Who Said This? Who Said This? “Everything that can be invented has been invented.” Charles H. Duell, U.S. Commissioner of Patents, 1899 “There is no reason for any individual to have a computer in their home.” Kenneth Olsen, President and Founder of Digital Equipment Corp., 1977 Kate Rubin - First Tuesday Luncheon - May 5, 2009 LeaderSource, a Korn Ferry Company

Kate Rubin - First Tuesday Luncheon - May 5, 2009 Who Said This? Who Said This? “The horse is here to stay, the automobile is only a fad.” President of Michigan Savings Bank to Horace Rackham, lawyer for Henry Ford in 1903 “There will never be a mass market for motor cars – about a thousand in Europe – because that is the limit on the number of chauffeurs available.” A spokesman for Daimler Benz, in the early days of the automobile. Kate Rubin - First Tuesday Luncheon - May 5, 2009

Kate Rubin - First Tuesday Luncheon - May 5, 2009 Who Said This? Who Said This? “[Television] won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” Darryl F. Zanuck, Head of 20th Century-Fox, 1946 “We don’t like their sound. Groups of guitars are on the way out.” Decca Records Rejecting the Beatles, 1962 Kate Rubin - First Tuesday Luncheon - May 5, 2009 LeaderSource, a Korn Ferry Company

Confluence/Convergence of Technologies Vertical disciplines are important – but lines are blurring Kate Rubin - First Tuesday Luncheon - May 5, 2009 League of Innovations, 2002

Creating an Innovation Ecosystem High Tech Jobs Innovation Growth Kate Rubin - First Tuesday Luncheon - May 5, 2009

Creating an Innovation Ecosystem Kate Rubin - First Tuesday Luncheon - May 5, 2009 14

Kate Rubin - First Tuesday Luncheon - May 5, 2009 getSTEM Just Ask… Just Offer Kate Rubin - First Tuesday Luncheon - May 5, 2009 15

Creating an Innovation Ecosystem Kate Rubin - First Tuesday Luncheon - May 5, 2009 16

Kate Rubin - First Tuesday Luncheon - May 5, 2009 Broadband REPORT DUE – NOVEMBER 2009 Kate Rubin - First Tuesday Luncheon - May 5, 2009 17

Creating an Innovation Ecosystem Kate Rubin - First Tuesday Luncheon - May 5, 2009 18

Creating an Innovation Ecosystem Kate Rubin - First Tuesday Luncheon - May 5, 2009 19

Governor’s 21st Century Tax Commission MINNESOTA’S MILLENIUM: Launching a New Generation of Competitive Leadership and Economic Growth   Kate Rubin - First Tuesday Luncheon - May 5, 2009 20

Creating an Innovation Ecosystem Kate Rubin - First Tuesday Luncheon - May 5, 2009 21

How Long Will The Downturn Last? 6 Years 18 Months Q4 2008 Q2 2009 Q4 2010 EQ4 2007 Q4 2013 At this point the economy should show incremental signs of improvements 3 Years CONFIDENTIAL © 3M 2008 All Rights Reserved - George Buckley 4/09 Kate Rubin - First Tuesday Luncheon - May 5, 2009 22

So It's Partially About Today And Partially About Tomorrow: CONFIDENTIAL © 3M 2008 All Rights Reserved - George Buckley 4/09 Kate Rubin - First Tuesday Luncheon - May 5, 2009 23

Minnesota High Tech Association Thank you! Contact/Thanks Kate Rubin Minnesota High Tech Association krubin@mhta.org 952-230-4562 Kate Rubin - First Tuesday Luncheon - May 5, 2009 24