Read to Learn Identify ways in which cultural diversity has an impact on business.

The Main Idea Companies are more aware of the growing spending power of different consumer groups. Human resources managers find ways to draw on the strengths of culturally diverse workers.

Companies tend to thrive when they have diversity. Cultural Diversity Companies tend to thrive when they have diversity. diversity a variety of employees with different backgrounds and identities

Age Gender Work Habits Ethnicity Individual Needs Skills How People Are Diverse Individual Needs Skills Religious Beliefs Education Marital Status Income

Some people stereotype others who are different from them. Cultural Diversity Some people stereotype others who are different from them. stereotype to identify people by a single trait or as a member of a certain group rather than as individuals

Do You: Have any stereotypes? Respect others’ opinions when you disagree? Value and respect others regardless of gender, age, race, income, or other characteristics they may have? Think about cultural differences when you communicate with others? Believe your way is the only way? Believe all workers can contribute? Try to be helpful to all people you work with?

The Impact of Diversity on Business The population is living longer. Members of the baby boom generation are reaching retirement age and developing specific needs. baby boom generation the 76 million babies born in the United States between 1946 and 1964

Demographics in the Workforce Figure 16.1 As the population becomes more diverse, so does the workplace. A more diverse population also means a more diverse marketplace.

Managing Diversity Human resources managers seek ways to make the company inclusive by hiring people of different characteristics, backgrounds, and ethnicities.

Diversity in the Workplace More realistic world view Competitive advantage

Many laws have been passed to prevent discrimination. Managing Diversity Many laws have been passed to prevent discrimination. discrimination unfair treatment of a person or group, usually because of prejudiced attitudes about race, ethnicity, age, religion, or gender

Managing Diversity The Age Discrimination in Employment Act protects workers against ageism. ageism firing or denying a job to someone in favor of a younger worker

Managing Diversity The Equal Employment Opportunity Act was passed to strengthen laws that protect workers from discrimination based on race, ethnicity, religion, or gender.

Managing Diversity The Americans with Disabilities Act (ADA) prohibits discrimination against qualified people who have disabilities. Employers must make a reasonable accommodation for a qualified person with a disability.

Three Laws about Discrimination Age Discrimination in Employment Act Equal Employment Opportunity Act Americans with Disabilities Act (ADA)

Seeking All Qualified Workers Many companies state that they are equal opportunity employers in their employment ads. Some also stress that women and people with disabilities are encouraged to apply for jobs.

Managing Diversity Companies offer diversity training programs to promote tolerance among workers. Diversity training promotes a corporate culture that values diversity.

Benefits of Diversity Broader range of ideas and points of view Better understanding of how to serve diverse markets Improved morale among employees Strengthened commitment to company goals Increased productivity and efficiency Lower turnover rates Fewer legal costs from employee complaints Reduced conflicts among workers